#PumaInManila: Kai Sotto Named Ambassador of Puma Philippines

Since it opened its first flagship store last November 2022 in Glorietta, Makati City, PUMA has been aggressively expanding its footprint in the Philippines and has now 22 franchise stores nationwide. Along with its expansion plans in the market, the German sports brand excites it Filipino fans with the release of its autumn/winter collection, which will be available in the market starting July this year, and named professional basketball player Kai Sotto as its first-ever Filipino brand ambassador. 

Kai Sotto

“The Philippines, being a nation of loyal sports fans and fashion-savvy consumers, has so much potential and presents a lot of wonderful opportunities for the brand. This was a major factor in our decision to come in stronger as a full-on subsidiary and increase our presence in every aspect of the business,” said PUMA Philippines Country Manager Paolo Misa.

Inspired by its FOREVER FASTER mantra, PUMA’s invite-only AW23 collection preview party was a brazen ode and homage to the streets and humans of Manila. Through a make-believe Manila-styled runway, PUMA  featured Pinoy movers, breakers and game-changers in the Philippines, representing the brand’s four core values namely Pinoy bravery, confidence, determination and joy – the same core values under the brand’s FOREVER FASTER mantra.

Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel Matsunaga graced the event and walked for he AW23 collection runway. Model Santino Rosales, the son of renowned actor Jericho Rosales, also walked the runway.

Marlon Stockinger

Daniel Matsunaga

Kylie Versoza

Santino Rosales

PUMA is scheduled to open a few new stores this quarter, serving more PUMA’s fans in Metro Manila, Laguna and Cebu.

The brand has also started growing its presence in key sports and lifestyle retailers, online and offline, nationwide. PUMA plans to be visible in terms of supporting key athletes, partnering with lifestyle icons, and pushing major events that are representative of the exciting categories that the brand represents.

Checkout some of the outfits that strut at this event:

Congratulations, PUMA!

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