Pocketful of Sunshine: Inspiration Through Flight, Photography
SM Cares recently helped
bring smiles to 31 pediatric patients afflicted with cancer and other chronic
illnesses by supporting the Angeles City Flying Club's (ACFC) event
"Pocketful of Sunshine," which treated the patients to a whole day of
fun activities. The event was held last March 19 at the Angeles City Flying
Club's base, Woodland Airpark, in Magalang, Pampanga.
"Pocketful of
Sunshine" was led by the Angeles City Flying Club, a non-profit flying
club and school established in 1993 that aims to promote recreational
ultralight aviation among Filipinos. It was supported by SM Cares, with
participation from photography advocacy group FOTOKLASE, Fujifilm Philippines'
volunteer photographers, and UP Aviation Society, among others organizations.
All of the participants were
from the Kythe Foundation, a non-profit whose goal is to improve the quality of
life for hospitalized children with cancer and other chronic illnesses. Activities
included ultralight and Cessna plane flying together with trained pilots,
treasure hunting, kite flying, arts and crafts, and a candy drop on the runway.
In previous years, the ACFC together
with the late Adphoto, Inc. founder and ACFC member John Chua held similar projects
to share their love for aviation with children who are disadvantaged. A
professional photographer himself, Chua also began his advocacy Photography
with a Difference in 2010 with SM Cares as a partner, as a way to inspire
people with disabilities through photography. Chua’s advocacy aligns with SM
Cares’ advocacy of uplifting the lives of persons with disabilities, and after
every successful program, a Photography with a Difference exhibit happens in a
nearby SM mall.
SM Cares is the corporate
social responsibility arm of SM Supermalls, supporting initiatives focused on
communities and the environment. Aside from the company's Program on Children
and Youth, its advocacies include Programs for the Environment, Women &
Breastfeeding Mothers, PWDs, Senior Citizens, and the SM Bike-friendly
initiative.
To learn more about these
programs, visit www.smsupermalls.com/smcares.
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