Mang Inasal wins Silver Anvil
Mang Inasal,
the country’s Grill Expert, bagged a Silver Anvil under the Public Relations
Tool - Social Media category at the 58th Anvil Awards held recently
at the Marriott Grand Ballroom in Newport City, Pasay.
The recognition was for Mang Inasal's Mother's Day Digital
Marketing and PR campaign titled #MomsRuleAtMangInasal that utilized Facebook
as its primary tool in generating awareness and engagements for its week-long
dine-in promo in May 2022. The campaign engaged social media users by creating
diverse content, such as hosting a virtual Mother’s Day Conference, and running
a dine-in photo challenge that drove customers to stores to celebrate the
season.
Conferred annually by the Public Relations Society of the
Philippines, the Anvil is a symbol of excellence in public relations in the
country. The Anvil Awards recognize outstanding public relations tools,
programs, and practitioners discerned by select PR professionals and assessed
by a distinguished multi-sectoral jury.
In 2022, Mang Inasal was also honored by the Marketing
Excellence Awards-Philippines with a Silver Award – Excellence in Viral
Marketing for the brand’s “16 Cups Challenge.”
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