Emirates Unveils New Signature Livery for its Fleet
The distinctive livery of the
world’s largest international airline, Emirates, has undergone a refresh.
“Aircraft livery is the most
instantly recognizable brand real estate for any airline. It’s a visual
representation of our unique identity, something we wear proudly, and display
in all the cities we fly to around the world. We’re refreshing our livery to
keep it modern, without losing the key elements of our identity such as the UAE
flag on our tailfin and the Arabic calligraphy,” Sir Tim Clark, President
Emirates Airline said.
Eagle-eyed plane spotters and
fans will immediately notice changes to the tailfin and wingtips. In this latest design, the UAE flag on the
Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and
the wingtips have been painted red with the Emirates logo in Arabic calligraphy
“popping” out in reverse white. Passengers onboard with a window view will see
the UAE flag colours painted on the wingtips facing the fuselage.
The signature gold “Emirates”
lettering across the main body in English and Arabic is also bolder, and 32.5%
larger. On the aircraft belly, Emirates has retained its iconic red branding
which it introduced in 2005. The website
URL “Emirates.com” has been dropped from the design.
This is the 3rd iteration of
Emirates’ official aircraft brand colours. The original livery unveiled with
the airline’s launch in 1985 had its first refresh 14 years later, with the
delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.
The first aircraft to sport
Emirates’ newest livery is A6-EOE, an Airbus A380, which has rolled out of
Emirates Engineering this week after its makeover. Its first deployment will be
to Munich on 17 March as flight EK51.
The new livery will be
gradually applied across the rest of the existing Emirates fleet with 24
aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by
the end of 2023. All new Emirates
aircraft, from the first Airbus A350 entering the fleet in August 2024 will be
delivered in this new livery.
Emirates’ original livery in
1985 was designed by UK design company Negus & Negus. All of the airline’s
subsequent aircraft colours were created by its inhouse design team. Over the
years, Emirates’ numerous colourful and eye-catching aircraft livery have
included bespoke designs to drive sponsorship brand association, and for
special occasions such as the UAE’s 50th Jubilee livery, and Expo 2020 Dubai.
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