TikTok Shop Announces its One-touch 'Shopping Center' Tab for Greater Shopping Convenience
TikTok Shop, the e-commerce solution from
the leading destination for short-form mobile video, TikTok, announces its
Shopping Center tab feature that takes users straight to its shopping portal in
one touch, presenting greater convenience for online shoppers and greater
interaction with merchants.
Depicted
by the shopping bag icon, this new tab feature opens up a familiar shopping
interface where users can directly access anything related to their shopping
activities. On top of the various products being showcased, they can view
orders, access their shopping cart, set address and payment methods, and chat
with merchants.
The
products in the Shopping Center feature have been divided according to
categories so that users can find what they are looking for quickly and easily,
such as beauty, women's clothing, electronics, food, and more. Products
highlighted are presented according to the users' habits and interests while
using the app, creating an even more pleasurable and convenient experience for
buyers while generating high demand among merchants with products that suit
their customers' profiles. In addition, the top of the page also has prominent
flash sale information and a countdown time, so users don't miss out on
information about items that are on sale.
"TikTok
Shop has a rapidly growing community, and our innovation and developments are
meant to address the desires of sellers, merchants and creators to learn,
discover and promote one another on TikTok. The Shopping Center tab becomes a
natural extension of the users' journey from being entertained to learning
something new and getting interested in buying. Consequently, this feature lets
businesses grow to be discovered more easily and gain more new customers,
leveraging the power of the TikTok community," explained Jonah Michael Ople, Seller Acquisition and Incubation
Lead for TikTok Shop Philippines.
The new
feature also exemplifies TikTok Shop's concept of "Shoppertainment",
wherein brands and businesses can optimize their presence by providing
entertaining and learning content and live sessions before inviting users into
their shop. Ople states that hashtags like #budolfinds and #TikTokMadeMeBuyIt, with over 35 billion views,
speak to how effective this approach has become. Likewise, the tag #TikTokShopShoppingCenter has started racking up views and engagements.
Local
brands, merchants and creators are already leveraging on the newly launched
feature to drive an enhanced shopping experience with TikTok Shop. For
merchants, the Shopping Center feature provides flash sales and brand snaps
during daily sales and big sales in the coming Payday campaign. With vouchers
showing on search banners and subsidized deals in feeds tabs, they help sellers
to convert consumers during campaign periods.
To
learn more about the Shopping Center features with coming campaign promotions
in TikTok and TikTok Shop, check out #TikTokShopShoppingCenter.
|
|
|
|
Post a Comment