foodpanda Launches Brand Philosophy “Live Like a Panda”

A few years back, the term "YOLO" was popularized by a group of Millennials that spreads like wildfire across the globe. "You Only Live Once" has become  the generations philosophy for a time that sparked various positive connotations in different industries such as food, travel, and even fashion.

Today, as many people find the importance of self love and freedom more meaningful and important, especially after years of being locked up due to pandemic, many individuals are leading a happier and healthier life by enjoying various activities inside and outside their comfort zones. Along with these, many companies are following this new-found ideals that has been changing the consumer landscape in the Philippines. 

foodpanda, , one of the leading online quick commerce platform, launches its brand philosophy, “Live Like a Panda,” which encourages users to free up their time and energy through the app to pursue what matters to its customers.

 
Taking inspiration on how pandas enjoy their life, foodpanda believes that humans, too, can benefit from adopting a similar mindset and focusing their energies on things that truly satisfy them.

“Sometimes, we get caught up in our busy daily routines that it becomes easier to let our interests and passions fall by the wayside. With our brand philosophy, foodpanda is here to remind them to find time for the things they love and enjoy. We will be there to help them do that so they can achieve true happiness and satisfaction because what matters now, matters,” shared Guilherme Porto, foodpanda Philippines Director for Growth.

Hoping to motivate more Filipino customers to look beyond the hustle and bustle of everyday life, foodpanda is set to offer diversion to these daily challenger and provide new and meaningful activities that are most precious to ist customers at the moment. 

 
“With the overwhelming love for Pau-Pau, foodpanda's mascot, we will be launching the limited edition Pau-Pau plushie toy in the Philippines as a tangible reminder for everyone to live like a panda,” Porto added.

Pau-Pau, being a relatable character that brought them closer to millions of their app users all over the country, it has become a lovable and constant figure, always present during foodpanda’s meaningful engagements, events, and promotional materials. Through this, foodpanda is set to surprise its loyal customers and avid user with a Pau-Pau plushie toy soon.

foodpanda Philippines hosted a Bowling game during the launch of "Live Like a Panda" at Timezone Ayala Malls Manila Bay

‘Live Like a Panda,’ reflects the brand purpose by adding more creative and memorable ways in  living life on one’s own terms, the environment, and food and fun. 

“It also represents our goal to quickly and efficiently deliver the food, groceries, and essential needs of our app users so they have more time to spend with their loved ones, pursue their passions, or simply relax,” Porto concluded.

 
So, this coming 2023, expect more exciting and memorable activities with foodpanda as it provides new and even more meaningful ways to bring enjoyment and convenience to the lives of its consumers.