foodpanda Launches Brand Philosophy “Live Like a Panda”
A few years back, the term "YOLO" was popularized by a group of Millennials that spreads like wildfire across the globe. "You Only Live Once" has become the generations philosophy for a time that sparked various positive connotations in different industries such as food, travel, and even fashion.
Today, as many people find the importance of self love and freedom more meaningful and important, especially after years of being locked up due to pandemic, many individuals are leading a happier and healthier life by enjoying various activities inside and outside their comfort zones. Along with these, many companies are following this new-found ideals that has been changing the consumer landscape in the Philippines.
foodpanda, , one of the leading online quick commerce platform, launches its brand philosophy, “Live Like a Panda,” which encourages
users to free up their time and energy through the app to pursue what matters
to its customers.
Hoping to motivate more Filipino customers to look beyond the hustle and bustle of everyday life, foodpanda is set to offer diversion to these daily challenger and provide new and meaningful activities that are most precious to ist customers at the moment.
“With the overwhelming love for Pau-Pau, foodpanda's mascot, we will be launching the limited edition Pau-Pau plushie toy in the Philippines as a tangible reminder for everyone to live like a panda,” Porto added.
foodpanda Philippines hosted a Bowling game during the launch of "Live Like a Panda" at Timezone Ayala Malls Manila Bay |
‘Live Like a Panda,’ reflects the brand purpose by adding more creative and memorable ways in living life on one’s own terms,
the environment, and food and fun.
“It also represents our goal to quickly and
efficiently deliver the food, groceries, and essential needs of our app users
so they have more time to spend with their loved ones, pursue their passions,
or simply relax,” Porto concluded.
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