ASUS Presents Seeing An Incredible Future at CES 2023
ASUS today revealed its latest lineup of
innovations, world debuting products, and sustainable actions during its Seeing An
Incredible Future virtual launch event for CES 2023. New featured innovations include the world’s
first glasses-free 3D OLED laptop display technology, which provides a unique
visual and working experience for creators. ASUS also announced its
out-of-this-world creator solutions including Windows 11-ready with up to the
latest 13th Gen Intel® Core™ i9 HX series CPU and GeForce
RTX 40 series Laptop GPU. New models include ProArt Studiobook 16 3D OLED
(H7604), Zenbook Pro 16X OLED (UX7602BZ), Zenbook Pro 14 OLED
(UX6404), Zenbook 14X OLED (UX3404), Vivobook Pro 16X OLED
(K6604).
A range of new commercial products was also
announced, each delivering incredible performance, versatility, and
expandability for business. Highlights included the new ExpertBook B9 OLED
(B9403CVA) an incredibly light and powerful commercial laptop crafted for
business executives, and the ASUS Chromebook Vibe CX34 Flip (CX3401FBA)
laptop for immersive gaming and versatility. This array of new business
solutions offers the perfect companions for non-stop productivity, durability,
and security.
During the show, ASUS emphasized the brand’s
pioneering role in innovating for a sustainable future. “As we progress on this
incredible journey towards sustainability, we continually leverage our
technological leadership, data-driven rigor, and human-centered philosophy,”
said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero
enterprise that drives the shift towards a circular economy — with a
responsible supply chain creating shared values for each and every one of us.”
Leveraging
technology to create durable, reliable, and sustainable innovations
Over a decade ago, ASUS introduced the world’s
first carbon-neutral laptop, followed closely by the revolutionary ASUS
Bamboo-series laptops and, more recently, our first carbon-neutral business
laptop in 2022. After these early steps toward creating a better future, ASUS
continues to innovate and today showcased some of the sustainable actions being
taken to bring exciting innovations that create the most ubiquitous,
intelligent, heartfelt, and joyful smart life for everyone.
This year, over 90% of ASUS consumer laptops will
meet EPEAT and ENERGY STAR® 8.0 standards. By focusing on product
quality, functionality, durability, and upgradability, ASUS ensures longer
product lifecycles by building products from the ground up with sustainability
in mind. ASUS uses sustainable materials in product manufacturing and packaging
— and has actively procured and employed 1,500 tons of PCR (Post-consumer
recycled) plastic since 2017, along with over 20,000 tons of recycled paper in
2022. To do more, ASUS consistently pushes recyclability, resulting in over
40,000 tons of electronic waste (e-waste) being recycled in recent years.
And our sustainability efforts don’t stop there. By
building more durable products, we are able to reduce waste and prolong the
life of our laptops, as well as ensure users have incredible experiences, no
matter where they are. That is why the all-new 2023 ASUS consumer laptop models
and beyond will undergo the strictest durability testing of any product in the
consumer laptop market — the extraordinarily tough MIL-STD 810H US
military-grade standard, based on 12 test methods and 26 test procedures — to
deliver long-lasting value, reliability, and durability.
Additionally, ASUS has partnered with Ishizuka
Glass for our antimicrobial treatments, using its IONPURE antimicrobial agent
on select products. ASUS was the first in the laptop industry to introduce the
ASUS Antimicrobial Guard Plus[i],
which can inhibit the spread of 99% of virus and bacteria ― including COVID-19
― over a 24-hour period[ii].
This technology is specifically tested[iii]
on viruses such as Influenza A (H3N2) and H1N1; it also follows ISO 21702 and
ISO 22196 testing protocols to help ensure a more hygienic user experience.
Incredibly exciting
software and hardware for creators
During the CES 2023 event, ASUS introduced a range
of new and updated software and hardware innovations for content creators.
ProArt Creator Hub 2.0 is designed to ensure creators can best utilize their
powerful ASUS hardware and software to bring their best ideas to life. This new
version hosts a refreshed, modern user interface and an exclusive new feature —
Color Control, which combines all the color solutions specific to creators.
ProArt Creator Hub 2.0 updates the ASUS Dial and ASUS Control Panel
capabilities to not only allow new customizations for Adobe ® apps,
but also for productivity, entertainment, and content creation apps — including
Microsoft 365, Spotify, YouTube, and popular web browsers. ProArt Creator Hub
2.0 will be available for all Studiobook, Zenbook, and Vivobook models with
ASUS Dial, ASUS DialPad, or ASUS ScreenPad Plus. It will also be available for
the ProArt mouse range as well as all ASUS touchscreen monitors.
To push the limits of the creator experience, ASUS
has joined forces with Pantone®, the world-leading authority on
color, to provide an opportunity for creators to gain access to and utilize the
Pantone resource database, including the Pantone Libraries, Color Space data,
Color Harmonies, and much more. All these features will be available on all
ASUS creator laptops via the ASUS-exclusive ProArt Creator Hub 2.0 software.
In an exciting industry-first announcement, ASUS
today also introduced ASUS Spatial Vision, the world's first glasses-free
(autostereoscopic) 3D OLED technology, which allows immersive 3D experiences on
a laptop — with no wearables required. This is made possible using a lenticular
lens and advanced eye-tracking camera technology, enabling the display to weave
distinct images for each eye, resulting in an autostereoscopic 3D image. Users
can also switch effortlessly between 2D and 3D. This new technology can totally
change creator workflows, they will be able to see the details of 3D objects
and effects directly on the screen without needing to review physical
prototypes, saving time and money while making their workflow more
efficient.
These incredible OLED displays offer a 1,000,000:1
contrast ratio, a 0.2 ms response time, and a 120 Hz refresh rate for seamless
visuals ― all while minimizing crosstalk for the smoothest viewing experience.
They also offer great potential for rapidly growing metaverse applications.
This glasses-free 3D OLED technology integrates with the exclusive apps in the
ASUS Spatial Vision Hub, which allows users to watch 3D videos and movies, play
3D games, and enjoy 3D model visualization or content creation, while also
offering unlimited potential for developers to build their own
ecosystems.
Creativity in mind,
full of innovations
ASUS ProArt
Studiobook 16 3D OLED (H7604): 3D OLED creator mobile workstation
ASUS ProArt Studiobook 16 3D OLED (H7604) is the
world's first 3D OLED creator mobile workstation, transcending the ordinary to
go far beyond the everyday. It has a refined Mineral Black finish and features
a step-wise design that enables slimmer screen bezels and makes room for the
rear air vents. This design also allows the laptop screen to lie flat, offering
any viewing angle up to 180°.
With its groundbreaking new glasses-free 3.2K 120
Hz 3D OLED display, content creators and gamers can view 3D photos, videos, or
even games ― without cumbersome glasses or headsets. Creating 3D visual content
is made faster and more intuitive, and ASUS Spatial Vision technology allows 2D
visual content to be seamlessly converted to immersive 3D in real time with the
flick of a switch. The super-bright OLED panel delivers stunning detail and
vivid colors, featuring adaptive dimming technology to maximize display life.
Its unstoppable 13th Gen Intel Core i9-13980HX
processor, NVIDIA GeForce RTX 40 series laptop GPU, up to 64 GB of upgradeable
memory and ultrafast storage frees creators to do what they do best: create and
design, without boundaries. The certified color-accurate 16-inch 3.2K 120 Hz 3D
OLED display does full justice to every creative vision, providing unrivaled
visuals. A large, stylus-compatible haptic touchpad and the intuitive ASUS Dial
rotary control offer ultimate precision and control in apps. It also enables
seamless connectivity to all the latest peripherals via dual Thunderbolt™
4 ports, with up to 40 Gbps transfer speeds.
Additional benefits include advanced ASUS IceCool
Pro thermal technology, which gives the ProArt Studiobook 16 3D OLED the edge
when it comes to performance and quietness. It also has the ASUS Dial for
precise and intuitive creative control.
For those who prefer a more conventional display, a
traditional 2D OLED touchscreen panel is also available. Later, in Q2 2023, the
ProArt Studiobook 16 OLED family will be updated with a model featuring a
pro-certified NVIDIA RTX laptop GPU.
ASUS Vivobook Pro
16X 3D OLED (K6604): Wow the world in 3D
ASUS Vivobook Pro
16X 3D OLED (K6604) is an innovative
16-inch laptop for creators that also features ASUS Spatial Vision technology
with the world's first glasses-free autostereoscopic 3D OLED 3.2K 120 Hz
display.
This powerful creator-focused laptop is powered by
a 13th Gen Intel Core i9 HX series processor, with graphics provided by the
latest NVIDIA GeForce RTX 40 series Laptop GPU, along with a MUX Switch and
NVIDIA Studio Driver support for an on-demand performance boost during content
creation and gaming.
Vivobook Pro 16X 3D OLED has advanced ASUS IceCool
Pro thermal technology and the ASUS DialPad for precise and intuitive creative
control. It also benefits from dual Thunderbolt™ 4 ports for
ultrafast transfer speeds of up to 40 Gbps and a standard SD card reader.
ASUS Zenbook Pro
16X OLED (UX7602BZ): The most powerful Zenbook yet
Partnering with Intel, ASUS has redesigned the
impressive Zenbook Pro 16X OLED (UX7602BZ) with a unique Intel processor
with the latest ASUS Supernova System-on-Module (SoM) Design. This module
packaging technique reduces the motherboard core area by 38%, increasing the
overall cooling efficiency of the system and leaves extra room for the GPU
power components, giving users more stability and higher GPU performance. This
design adopts low-loss substrate-like materials, and shortens the distance
between the CPU and memory by placing both components on the circuit board,
allowing the memory to hit an incredible 7500 MHz. In addition, the laptop
adopts a liquid metal thermal compound, reducing its temperature by 7°C in high
performance mode, allowing it to achieve a total TDP of up to 155 W.
The ultra-compact ASUS Supernova SoM enables
ultra-powerful performance from the 13th Gen Intel Core i9 H series processor,
and NVIDIA GeForce RTX 40 series laptop GPU, and fast LPDDR5X DRAM, the new
2023 Zenbook Pro 16X OLED will offers 1.4X faster video editing and up to an
astounding 8.9X faster 3D rendering times compared to the previous model,
enabling creators finish creative projects in record time.
This laptop has a world-leading 16:10 3.2K 120Hz
OLED HDR NanoEdge touchscreen. The Active Aerodynamic System Ultra (AAS Ultra)
auto-tilting keyboard ensures a comfortable typing angle and enhances system
cooling for maximum performance. There’s a White RGB intelligent keyboard lighting
system with smart interactivity features. The innovative ASUS Dial allows
precise fingertip control in Adobe and most other apps, while the larger ASUS
NumberPad features haptic feedback and enhanced pressure sensitivity for easier
number entry.
With its ASUS Supernova SoM, LPDDR5X DRAM, and
optimized GPU, Zenbook Pro 16X OLED redefines what a compact creator laptop
should be, helping to take creativity to the next level.
ASUS Zenbook Pro 14
OLED (UX6404) and Zenbook 14X OLED (UX3404): All about performance and
portability
Weighing just 1.65 kg and measuring less than 1.8
cm thick, Zenbook Pro 14 OLED (UX6404) has top-tier performance,
best-in-class visuals, surprising innovations, and a compact chassis, expanding
the possibilities for creators on the go. An all-new, cutting-edge 2.8K 120 Hz
OLED NanoEdge Dolby Vision® display produces jaw-dropping detail,
super-smooth motion, and ultra-vivid colors. It is also Pantone Validated for
color accuracy and has a cinema-grade 100% DCI-P3 gamut. Creating or enjoying
visual content has never been better thanks to its bright and clear HDR imagery
and deep blacks.
For outstanding performance during any creative
task, Zenbook Pro 14 OLED is powered by up to the latest 13th Gen Intel Core i9
H-series processor and studio-grade NVIDIA GeForce RTX 40 series laptop GPU,
matched with fast, expandable DDR5 RAM.
Zenbook Pro 14 OLED includes enhancements to
productivity and creativity, such as the ASUS DialPad for intuitive app
control, ASUS Pen 2.0 support, along with a full set of I/O ports. Furthermore,
a long-lasting high-capacity 76 Wh battery makes Zenbook Pro 14 OLED the
perfect match for serious on-the-go creation.
Zenbook 14X OLED
(UX3404) puts mobile life on a rock-solid footing. This
powerful model has a thin-and-light chassis and comes in two colors, Sandstone
Beige and Inkwell Gray. The Sandstone Beige version has a lid made from a new
ecofriendly Plasma Ceramization coating technique that creates a ceramic-like
finish and stone-like feel. And inside, there’s up to the latest 13th Gen Intel
Core i9 H-series processor, studio-grade NVIDIA GeForce RTX graphics, and fast
LPDDR5 memory. There’s also a bigger 14.5-inch 16:10 2.8K 120 Hz OLED HDR
NanoEdge display and a longer-lasting 70 Wh battery.
Incredibly powerful business solutions
ASUS ExpertBook B9
OLED (B9403CVA): Ultralight, uncompromised performance for business executives
ASUS ExpertBook B9
OLED (B9403CVA) is the first all-metal ASUS laptop to employ an
eco-conscious manufacturing technology. This ecofriendly manufacturing process
helps to reduce production materials by up to 29%, and shortens manufacturing
time by up to 75% to maximize energy efficiency[iv].
The upshot is a stronger finished product created using fewer overall
resources, minimizing carbon emissions.
This laptop is powered by a 13th Gen Intel CPU supporting the Intel vPro®
platform, has an upgraded 2.8K display with a 90% screen-to-body ratio, a smart
cooling system consisting of dual fans with smart dust removal to reduce fan
noise, enhanced FHD IR camera resolution, and benefits from a touchpad that’s
26.8% larger than the previous generation. While sustaining multiple
improvement, it remains one of the lightest 14” business laptop in the world,
lighter than most other 13" laptops. The 16:10 OLED display provides vivid
and accurate colors, with a larger visual workspace, perfect to manage data
analysis and market intelligence tasks. Crafted from an ultra-lightweight
magnesium-lithium alloy, it offers US military-grade durability, and is
lighter, stronger, and more portable.
ExpertBook B9 OLED also delivers superior security
and privacy, including NFC login, a Kensington lock slot, a physical webcam
shield, a canera, and fingerprint sensor for Windows Hello login. Extremely
portable, powerful, and tough, ExpertBook B9 OLED is the perfect device for
daily work and frequent business travel.
In 2023, all ExpertBook series products will be
EPEAT Gold verified and exceed ENERGY STAR standards, aligning with the ASUS
commitment towards circular economy. This is made possible by using
environmentally friendly materials and ensuring energy efficiency across the
entire product lineup.
ASUS Chromebook
Vibe CX34 Flip (CX3401FBA): Increased versatility for exceptional gaming
experiences
ASUS Chromebook
Vibe CX34 Flip (CX3401FBA) pairs incredibly
realistic visuals and exceptional performance to deliver unmatched cloud gaming
experiences and nonstop productivity on the go. This remarkable device delivers
an immersive gaming experience, featuring a 16:10, 144 Hz WUXGA display with an
83% screen-to-body ratio and full 360° ErgoLift hinge, an anti-ghosting
keyboard with four-zone RGB lighting[v],
and ultrafast WiFi 6E technology. ASUS Chromebook Vibe CX34 Flip has a durable
chassis and a distinctive Pearl White finish that includes exclusive
orange-accented WASD keycaps for added flair. Integrated Harman
Kardon-certified spatial audio adds to the immersive experience, and testing to
MIL-STD 810H US military-grade standards ensures durability.
Powered by up to a
12th Gen Intel Core i7 processor and 16 GB of memory, ASUS Chromebook Vibe CX34
Flip delivers performance and responsiveness to empower users with the ultimate
device for cloud gaming, work, and everything in between. Easily access over
1,400 games through cloud gaming platforms, as well as Google Workspace apps
and other productivity apps on Google Play to breeze through projects or enjoy
entertainment on the go, with a spacious PCI Express® SSD giving fast-access
storage. The laptop runs for up to 10 hours[vi]
on a single charge, ready for work or play throughout the day ― even when
on the move.
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