It Takes A Village To Raise A Child
Children as they say are
the future of the country, but what would the future look like if even the most
basic rights and needs of children necessary for their development are often overlooked?
Built upon the shared
vision of creating better lives for children, Save the Children Philippines and
Erceflora Kiddie teamed up to create a meaningful movement that not only aims
to better the lives of children now, but to secure their futures as well.
The Start of Batang
Matatag
Diarrhea continues to be
one of the leading causes of death among children under five years old both
worldwide and in the Philippines with an estimate of 525,000 casualties a year.
In the country, BARMM ranks second among the regions with the highest number of
diarrhea cases among children under 5, with over 14,000 recorded cases in 2020.
The rising numbers and
repeated episodes of diarrhea among children is also the result of the
persistent case of undernutrition and stunting in the country where children
continue to be robbed of their proper health and nutrition.
“About 30% of our
children below the age of 5 are stunted, and stunting is the most accurate way
to look at the nutritional status of children. If they’re stunted, it means to
say they’re undernourished, therefore compromises the optimum development of
the brain. That is tantamount to saying that the overall growth and development
of the child are affected,” said Developmental and Behavioral Pediatrics Specialist,
Dr. Joselyn Eusebio.
This is the key challenge
that the Batang Matatag movement strives to address.
Every journey starts with
a desire and an ambition. For Erceflora Kiddie and Batang Matatag Ambassador
Carol Ann Stewart, her drive to champion Batang Matatag came from her
experience in Latin America and how similar the situation is with the
Philippines, where children continue to die from a preventable disease such as
diarrhea.
“I think for you and me,
we’ve all had diarrhea and you think that goes away, right? But, in young kids,
particularly those under 5, if they don’t get the right rehydration, I believe
it can link to heart failure and ultimately death. So, even though to you and
me it is something quite trivial, but if they’re in a condition where their
body can’t handle it, it could kill them and that shouldn’t happen,” said
Stewart.
With this ambitious goal,
Erceflora Kiddie sought to partner with Save the Children Philippines, an
organization that shares their passion for protecting children’s health and
nutrition and has in-depth knowledge on communities to help them actualize
Batang Matatag.
In its inaugrual year, the
movement sets its focus on initially helping 500 kids and their families in the
Bangsamoro Autonomous Region of Muslim Mindanao (BARMM), particularly the Bajau
community in Iligan City, and a community affected by conflict in Marantao,
Lanao del Sur.
“BARMM is one of the most
underserved regions in the country. They are the region with the highest
poverty incidence, and due to the ongoing conflict and lack of assistance they
fail to meet the necessary developmental milestones,” according to Save the Children
Philippines CEO, Atty. Alberto Muyot.
In working with the
communities in BARMM, Batang Matatag hopes to start improving the health and
nutrition status of children living in the chosen communities before the year
ends.
In working with the communities
in BARMM, Batang Matatag hopes to start improving the health and nutrition
status of children living in the chosen communities before the year ends.
It Takes a Village to
Raise a Child
Eradicating childhood
death from diarrhea needs a lot of helping hands; and according to Atty. Muyot,
an integrated approach to make the movement more sustainable.
“Often times we say it’s
the responsibility of the parents, but in the most disadvantaged areas, parents
would need a lot of help from community organizations, from local governments,
and from other partners,” Atty. Muyot remarked.
Batang Matatag is a
movement intended not just for the people, but it is also by the people. Save
the Children Philippines and Erceflora Kiddie emphasizes this in their goal of
empowering and engaging with the communities to take charge of their children’s
health and nutrition.
“We need their
collaboration with us to figure out what would be the best way to build the
facilities so they would use it and own it and love it and make it part of
their community,” Stewart underscored.
Batang Matatag: Moving
Forward
With Batang Matatag
already in motion, both organizations hope that the movement would be an
example that others would follow and join in. They especially expect local
community leaders and local governments to take an active role in initiating
programs that are similar to what Batang Matatag is doing.
“We hope that local
governments could get inspiration from this project to show that indeed even
with minimal funding, through education of communities and parents, the health
and nutrition status of children can be improved,” Atty. Muyot concluded.
The movement is also
anticipated to be a multi-year endeavor, initially starting with BARMM, but
will eventually widen their scope and adopt other communities who are in need
as well.
To help advance the
movement, a portion of the sale of every Erceflora Kiddie purchase will support
Batang Matatag.
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