TikTok Steps Up Mental Positivity Drive, Updates Safety Features
TikTok
announced that it is reinforcing its commitment to fostering a safer space for
mental health conversations with its latest in-app campaign "Mental Well-Being Comes First" and
new updates to the Digital Wellness Hub. The "Mental Well-Being Comes First"
is a global campaign aiming to raise awareness and open conversations among the
TikTok community about mental well-being using themed hashtags, tools, and
resources.
The
campaign was shaped in consultation with experts and in accordance with results
from a joint survey entitled Global
Consumer Attitudes on Mental Well-being with market research firm YouGov, which underscored the need for greater mental wellness support
ecosystems amongst adults above 18.
The
survey, which was geared towards further understanding global and
cross-generational attitudes towards mental well-being, uncovered people's
comfort levels in talking about their own mental health and what can help them
to feel more supported. The findings spotlighted several key challenges that
have hindered mental health conversations within the community, including:
- 42% of global respondents expressed fear that their loved ones would judge them or would not be able to help if they talked to them about this topic.
- 48% of global respondents are afraid that being open about their mental well-being will negatively affect their future prospects at work.
The
TikTok-YouGov survey also cited that a significant number of respondents
globally felt comfortable about sharing their mental health struggles if they
had close loved ones who were open with theirs (47%) or if they had been
encouraged to do so from an early age (31%).
"Although significant strides have been made in the support of
mental health concerns, more can be done to truly normalize talking about it
and addressing the issue. TikTok is seen as a vital vehicle towards this
goal," said Toff Rada, TikTok Head of Policy, Philippines. "We all have our unique stories to
tell relative to our mental health journeys. TikTok has successfully strived to
be a space that continues to cultivate networks and resources of care and
concern that give way to crucial discussions about well-being to help comfort
and inspire everyone."
Under
the "Mental Well-Being Comes First" campaign, support helplines to local non-profit organizations and
resources – like TikTok's well-being guide, comment filters, and screen
time management features – will be made available to empower users to
shape positive digital experiences for themselves.
Taking
this into account, TikTok will be rolling out a new 'Creator Spotlight' series, featuring local psychologists and mental
health advocates like Cassie Uyoco, Riyan Portuguez, and Miss D who make informative videos around mental well-being, to inspire and
empower others in the community to share their stories as well.
In
addition to these resources, TikTok will also be providing an update to its Digital Wellness Hub – an existing
one-stop portal that anchors all of its educational initiatives around mental
well-being and cyber wellness – to further bolster its offerings to the
local community. These include greater access to local support helplines and
new videos that provide useful tips promoting mental well-being.
The hub
is anchored on the hashtag #thinkb4youdo, which promotes safe online behavior and
encourages everyone to think twice before doing anything on the Internet or
before taking on dangerous challenges. The hub also hosts digital literacy tips
that can help users make smart choices. The tips come in the form of videos,
quizzes, and scenario-based learning content that users can easily relate to.
These
initiatives will boost TikTok's existing safeguards tailored to support users'
mental health, including in-app well-being guides that
have been developed in consultation with experts. The platform will also
continue to take a two-pronged approach to address potentially harmful content
on the platform including measures to remove videos that go against the
platform's Community Guidelines as
well as in-app tools that empower all users to block and report inappropriate
content.
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