Rising Star JVKE Releases Video For Viral Hit "golden hour"

Multi-talented viral singer, songwriter, and producer JVKE has released the music video for “golden hour”. Directed by Gus Black, the video made its broadcast premiere on MTV Live, mtvU, MTV’s Biggest Pop and the Paramount+ Times Square billboards.

“golden hour”, a classic love song that exemplifies the feelings of romance and beauty, is now going viral worldwide with the user-generated content for the track on TikTok and YouTube Shorts amassing over 105 million views to date, and sweeping viral charts across the globe –  including Malaysia entering at #1 on Spotify's Top 200 charts, marking JVKE’s first ever Spotify Top #1 worldwide – as well as Shazam Top Charts in 58 markets with Malaysia and Singapore now at #1.

JVKE has risen to be one of the most compelling young talents making waves in the music industry today, writing and producing and mixing and mastering all his insatiably catchy songs. After finding his footing on TikTok, JVKE has built a massive digital presence, with over 600 million streams, 26+ billion views of his music across YouTube, TikTok, and Instagram, and an audience of 12+ million followers across social media.

JVKE’s 2020 breakthrough smash “Upside Down” took the internet by storm in 2020, and has generated over 200 million streams to date which was followed up by a Charlie Puth remix that received a nomination for a Trending: VMA Award.  His 2021 follow up track “this is what falling in love feels like” launched his career into the stratosphere, amassing over 210 million streams globally and entered Spotify's viral charts in 51 markets and Top 200 charts in 15 markets globally including Singapore, Malaysia, Philippines, Thailand, Hong Kong and more territories, as well as Shazam's Top 200 Chart in 99 markets.

Most recently, JVKE released his stunning debut album, 'this is what ____ feels like (Vol. 1-4)' – a collection of songs written, produced, engineered and recorded by JVKE and his brother ZVC that experiments with production, time signatures, tuning and style to create a truly unique listening experience.

JVKE has seen incredible growth in Asia in recent months, and his recent collaborations with RAMENGVRL followed by Stephanie Poetri – arguably some of the most prominent faces in Asia's music scene – is the cherry on top of his already stratospheric rise in the region. Currently, JVKE’s Top 5 Streaming Cities worldwide include Kuala Lumpur, Singapore and Jakarta.