Allianz PNB Life’s sustainability digital video, “No Filter”,
conceptualized by award-winning agency GIGIL, took home a Crystal Award at this
year’s international MAD Stars Festival, adding to the list of accolades that
the campaign has won since being unveiled last year.
“No Filter” is a digital short film that conveys the company’s advocacy
of sustainability and environmental awareness. Created by GIGIL, an agency
known for its creative approaches, it utilizes the popular social media trend
of using filters on photos to highlight that the severe impact of climate
change cannot be hidden. “No Filter” was able to generate more than 2.8 million
combined views from Facebook and Youtube, and delivers an important message on
sustainability and Allianz’s commitment to help secure the future of the
communities it is a part of.
Formerly known as AD Stars, MAD Stars is an international marketing,
advertising, and digital content festival hosted in South Korea. MAD Stars aims
to celebrate and honor creative solutions that can make the world a better
place. It was first held in 2008 and has grown exponentially over the years to
become one of the most respected marketing events in the world.
MAD Stars also boasts a powerful panel of judges, consisting of Charu
Menon, Partner and Executive Producer at Heckler; Ashwini Deshpande, Co-founder
and Director at Elephant Design Pvt. Ltd.; Kathy Delaney, Chief Creative Officer
at Saatchi & Saatchi Wellness; Alan Kelly, Chief Creative Officer at ROTHCO
| Accenture Interactive; and Chris Duffey, Head of Strategic Development /
Creative Cloud Design at Adobe.
Renowned marketing guru Philip Kotler also took part in the festival
this year, providing insights and discussions as one of the invited keynote
speakers.
“Knowing that our ‘No Filter’ campaign is out there getting
internationally recognized by a prestigious body like MAD Stars is a very big
deal to us at Allianz PNB Life,” said Allianz PNB Life President and CEO,
Alexander Grenz. “It means that our advocacy and our message of securing the
future through sustainability is truly resonating with people, not just in the
Philippines, but all over the world.”
“This is a wonderful opportunity given to us by MAD Stars to show that
the message of sustainability can be told in a creative way,” said Allianz PNB
Life Chief Marketing Officer and Head of Sustainability, Gino Riola. “This
enables us to reach as many people as we can and make a powerful impact in the
way they view environmental protection and conservation.”
“The entire team is truly honored and grateful for the distinction,”
Grenz added. “We hope this touches more and more people, and inspires them to
make actionable changes in taking care of the environment so we can secure a
better future for the generations to come.”
For more
information on Allianz PNB Life, as well as other products and services
offered, please visit www.allianzpnblife.ph.
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