JVKE Releases "i can't help it"

Multi-talented viral singer, songwriter, and producer JVKE releases his latest track “i can’t help it",  and has announced the release of his debut album 'this is what ___ feels like (vol. 1-4)' (said 'this is what blank feels like') which is due out on 23 September via AWAL.

“i can’t help it” interpolates the beloved track “Can’t Help Falling in Love” by Elvis Presley and expands even further on the feeling of falling in love. Produced by JVKE, the track accentuates JVKE’s ability to perfectly capture feelings and emotions by translating it into song through both the lyrics and musical composition.

On the release of the new track JVKE shares, “What you hear in the first few seconds of the record is actually a voice note that I recorded on my phone while sitting at my piano; I didn’t think much of it until I went back and listened to it the following day. I fell in love with it (pun intended) so much so, that I decided to build an entire song around it & just leave it as it was, raw, and definitely special. The world needs more love songs, and I’m happy to be the one to meet that need.  Elvis is an obvious legend, and I feel honored to even be able to release this song."

Written, recorded and produced entirely by JVKE and his brother ZVC in his Rhode Island home, the forthcoming album is a collection of songs that document the life cycle of a relationship. Broken into 4 stages, (falling in love, heartbreak, sadness, and falling out of love) JVKE carefully crafted melodies, lyrics, and production to simulate the feelings that the titles describe and that he experienced himself in this cycle. The track list reflects the order of these cycles and JVKE hopes to evoke emotion at every turn during each chapter. 

JVKE boldly claims this as his ‘first and last album’ as he hopes to step away from the album label and constraints that have been put on other artists for his future releases. He aims to be more accessible to his fans in this way. Cumulatively, JVKE has amassed over 550 million streams, 26+ billion views of his music across YouTube, TikTok, and Instagram, and built an audience of 10 million-plus followers on his social media pages.

Most recently, JVKE released his single “golden hour,” a classic love song that exemplifies the feelings of romance and beauty. The song is now going viral worldwide and the user generated content for the track on TikTok and YouTube Shorts have amassed over 35 million views in the past week alone! 

Previously, he released his single “this is what heartbreak feels like,” a follow up to his viral 2021 release “this is what falling in love feels like,” which has amassed over 210 million streams to date globally and entered Spotify's viral charts in 51 markets and Top 200 charts in 15 markets globally including Singapore, Malaysia, Philippines, Thailand, Hong Kong and more territories, as well as Shazam's Top 200 Chart in 99 markets. His breakout hit “Upside Down” took the internet by storm in 2020 and has generated over 200 million streams to date which was followed up by a Charlie Puth remix that received a nomination for a Trending: VMA Award. 

JVKE has seen incredible growth in Asia in recent months, and his recent collaborations with RAMENGVRL followed by Stephanie Poetri – arguably some of the most prominent faces in Asia's music scene –is the cherry on top of his already stratospheric rise in the region. Currently, JVKE’s Top 5 Streaming Cities worldwide include Kuala Lumpur, Singapore and Jakarta.

In addition to his viral hit singles, JVKE is a GRAMMY-nominated producer for his work on Eric Bellinger’s albums. Recently, JVKE featured prominently in the trending VOX documentary, “We tracked what happens after TikTok songs go viral”, a testament to how JVKE has been able to stand out amongst his peers and cut through the virility to establish himself as a multifaceted artist on the rise.