Allianz PNB Life’s Chief Marketing Officer,
Gino Riola, joined some of Asia’s top bank executives and finance industry
experts as a keynote speaker and panelist at the Asian Banking and Finance
(ABF) Summit 2022. The three-day event was held last June 15 to 17.
The ABF has facilitated several virtual
conferences in the last two years, such as the 2020-2021 ABF Retail Banking
Conferences and the FSI Conference. This year, the ABF Summit aimed to explore
the digitalization of the financial services sector, and cover pressing topics
such as fintech, data analytics, and issues that may arise due to this new and
rising trend. 
Riola, together with the Director of Simon
Kucher & Partners Chetan Prakash and Chief Technical Officer of Sompo
Holdings Asia Aditya Vardhan Tibrewala, took part in a panel discussion
moderated by ABF Publisher Tim Charlton about digitalization in the insurance space.
Riola pointed out the low insurance penetration rate in the Philippines and
emphasized how utilizing data and technology helps Allianz PNB Life reach more
prospects and develop products that its customer base needs.
“Digitalization for us is extremely important
in terms of reaching out to customers and prospects. It provides an avenue for
stimulating, productive conversations with the customer, fostering interactions
with them that are both timely and relevant,” said Riola. “Here in the
Philippines, insurance penetration rate is 2%. Because of the pandemic,
digitalization ensures that we have more effective ways of reaching our
customers.”
Riola further explained how Allianz PNB Life
also ensures that its current customers have access to their policies.
“We work very closely with our Life Changers
or financial insurance agents, because they enable more effective conversations
with clients,” he stated. “We want insurance to be a product that people [are
not] afraid of. Through our agents, our customers can have access to all the
resources they need to make informed decisions regarding the security of their
future.”
Riola also briefly introduced the Vivy app, an
all-in-one hub for every customer’s protection and health needs. The app marks
Allianz PNB Life’s latest venture into digitalization, allowing the company to
bring relevant protection and health content to its users. The goal of the
project is to help customers learn about their own health conditions as well as
the important role insurance will play in securing their future.
“Technology is a means to an end, not the end
itself,” Riola highlighted. “It is a means of getting faster to the consumer,
[and] also helps in terms of better understanding the consumers and the
policyholders that we already have. We can then improve our services and
processes, but more importantly, [develop] new solutions that when we created
the product we weren’t already thinking of.”
For more
information on the Allianz Healthbox, Allianz Vivy app, and other products and
services Allianz PNB Life offers, please visit www.allianzpnblife.ph.
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