PAL Mabuhay Miles and SMAC Partner to Give Further Travel and Shopping Experiences

As the Philippines continuous to enjoy a more relaxed travel restrictions for local and international flights, two of the country's most renowned rewards programs, Philippine Airlines (PAL) Mabuhay Miles and SM Advantage Card (SMAC) partner to make traveling and shopping extra rewarding to everyone!

Through its campaign "Shop to Fly, Fly to Shop," two of the country's longest-running customer loyalty programs PAL Mabuhay Miles and SMAC is ready to excite its members with its exciting lifestyle campaign that expands the ways to earn and enjoy Mabuhay Miles and SMAC points.

Now, PAL's frequent flyers can convert their Mabuhay Miles to SMAC points and SM loyal shoppers can convert their SMAC points to Mabuhay Miles.

PAL President and Chief Operating Officer Stanley Ng

"PAL Mabuhay Miles continues to evolve as a pervasive lifestyle program that offers everything that makes the Heart of the Filipino beat - travel, shopping, dining, and more. We continue to find ways for earning Miles to be part of everyday life. Our partnership with SMAC is key to achieving this goal. We are delighted to co-create this innovative offering with SMAC and offer greater value to both our customers," PAL President and Chief Operating Officer Stanley Ng said.

With the "Shop To Fly, Fly To Shop" campaign, every 500 Mabuhay Miles Points can be converted to 50 SMAC Points, while every 250 SMAC points can be converted to 100 Mabuhay Miles Points. 

Digital Advantage Corp. Chief Operating Officer Kevin Hartigan-Go 

"We are very pleased with this partnership to further ignite Filipinos' passion for traveling and shopping at a very crucial time, as we help push the country toward full economic recovery. This initiative promotes further engagement and customer delight to both SM shoppers and PAL flyers. Mabuhay Miles members can enjoy their earned miles beyond travel-related activities and SM Shoppers can now fly with their SMAC points convertible to PAL Mabuhay Miles," Digital Advantage Corp. Chief Operating Officer Kevin Hartigan-Go said.

This gives customers the best of both worlds as they can fly more to any of the extensive local and international destinations covered by PAL and shop more at The SM Store, SM Supermarket, Hypermarket and Savemore, and other retail brands like Waltermart, Alfamart, The Body Shop, Uniglo, Levi's, SM Appliance, Our Home, Crate and Barrel, Surplus Shop, Toy Kingdom and many more. To convert SMAC Points to Mabuhay Miles, and Mabuhay Miles to SMAC points visit and

The partnership agreement was recently signed and sealed during an exclusive media launch at the C Lounge, Conrad Manila in Pasay City, led by: PAL President and COO Stanley Ng, PAL Senior Vice President and General Counsel, Atty. Carlos Luis D. Fernandez, Executive Director, SM Food Retail Group, Herson Sy, COO of Digital Advantage Corp, Kevin Hartigan-Go.

Mabuhay Miles has almost 5 million members enjoying flight and lifestyle benefits and perks, while SMAC maintains almost 6 million members and the widest network of over 4,000 stores nationwide.

Mabuhay Miles is in partnerships with banks, hotels, cruises, travel agencies, and continues to expand its partnerships with lifestyle brands, same goes with SMAC that continues to evolve and elevate its member benefits and privileges as a way of thanking and rewarding its most loyal customers.

The "Shop To Fly, Fly To Shop" campaign is part of Philippine Airlines' 81st anniversary offerings and its commitment to leveraging creativity and innovation in continuously delivering delight to customers and serving as the country's flag carrier.

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