Yaya Bey Releases New Album 'Remember Your North Star'

Yaya Bey is one of R&B’s most exciting storytellers. Using a combination of ancestral forces and her own self-actualisation, the singer-songwriter seamlessly navigates life’s hardships and joyful moments through music. Yaya's new album, ‘Remember Your North Star’ captures this emotional rollercoaster with a fusion of soul, jazz, reggae, afrobeat and hip-hop that feeds the soul. The artist’s knack for storytelling is best displayed in the album’s lead single, “keisha”. It’s an anthemic embodiment of fed-up women everywhere who have given their all in a relationship, yet their physical body nor spiritual mind could never be enough.

Yaya Bey's ability to tap into the emotionally kaleidoscopic nature of women, specifically Black women, is the essence of the entire album. With themes of misogynoir, unpacking generational trauma, carefree romance, parental relationships, women empowerment and self-love, ‘Remember Your North Star’ proves that the road to healing isn’t a linear one – there are many lessons to gather along the journey.

“I saw a tweet that said, ‘Black women have never seen healthy love or have been loved in a healthy way.’ That's a deep wound for us. Then I started to think about our responses to that as Black women,” Yaya says of ‘Remember Your North Star’s title inspiration, an entirely self-written project featuring key production from Yaya herself, with assists from Phony Ppl’s Aja Grant and DJ Nativesun. “So this album is kind of my thesis. Even though we need to be all these different types of women, ultimately we do want love: love of self and love from our community. The album is a reminder of that goal.”

The artist’s raw, unfiltered approach threads ‘Remember Your North Star’, and is partly attributed to her upbringing in Jamaica, Queens. “big daddy ya” finds the artist tapping into her inner rapper, channeling the effortless and confident factor that artists like Megan Thee Stallion and City Girls are well-known for. “reprise” captures women’s exhaustion everywhere, with its lyrical tug-of-war of bettering oneself while trying to cut yourself off from toxic relationships.

“alright” (co-produced by Aja Grant) is a soothing, jazz-inspired ditty that showcases Yaya's love for the genre’s icons like Billie Holiday, while the carefree “pour up” highlights the artist’s friendship with DJ Nativesun (the song’s producer) that immediately rush hips to the dancefloor.

Yaya Bey's critically acclaimed projects like 2020’s ‘Madison Tapes’ album and 2021’s ‘The Things I Can’t Take With Me’ EP – the first release on Big Dada’s relaunch as a label run by Black, POC and minority ethnic people for Black, POC and minority ethnic artists – received support from Pitchfork, Rolling Stone, NPR, Harper’s Bazaar, FADER, HotNewHipHop, Dazed, Clash, FACT, Crack Magazine, The Line of Best Fit and Mixmag. 

In 2021, she was also profiled by Rolling Stone for their print magazine, contributed to the publication’s The 500 Greatest Songs of All Time list, and curated a playlist for Document Journal. The artist’s “september 13th (DJ Nativesun Remix)” and “made this on the spot” singles received strong radio support from BBC Radio 6 Music and BBC 1 Xtra’s Jamz Supernova. 

Yaya Bey is also a critically acclaimed multi-disciplinary artist and art curator, creating the artwork for her music through collages of intimate photos and self-portraits. In 2019, her work was featured  in the District of Columbia Arts Center’s “Reparations Realized” exhibit and Brooklyn’s Museum of Contemporary African Diasporan Arts (MoCADA)’s “Let the Circle Be Unbroken” exhibit. She also completed multiple fine art residencies with MoCADA, curating programs that reflect the same theme that drives her music: the Black woman's experience.

‘Remember Your North Star’ continues her personal and artistic evolution as she strives to be a soundboard for Black women everywhere. “I feel empowered in music because I can transform anything that happens to me into something that is valuable. Music helps me to see the value in what's going on in my life,” she explains. “There’s a spirit in music. It’s a culture and I'm in that community, contributing my story which keeps us connected.”