P&G Builds Global Leaders of Tomorrow with Annual CEO Challenge
Procter
& Gamble (P&G) Philippines believes in developing leadership skills
through meaningful work of managing leading global brands that impact billions
of people every day. It also believes in honing today’s youth, who are destined
to become tomorrow’s business and industry leaders.
The
company recently exemplified this through its annual P&G CEO Challenge. This
international business case competition invites top college undergraduate
students to test their aptitude and skills in business leadership, strategic
thinking, and real-life problem-solving. Top teams from each region will compete
in a global final round and win the chance to attend the P&G Signal
Conference and meet industry executives and even P&G’s CEO Jon Moeller.
“The
P&G CEO Challenge gives interested students the opportunity to learn and experience
what it is like to become P&G’s CEOs and decision-makers as they develop
business strategies to solve the actual challenges of our global brands. We
hope to inspire, energize and develop our future brand leaders,” says Vince
Dizon, Country Human Resource Leader of P&G Philippines.
This
year, P&G Philippines shortlisted 10 teams from the University of the
Philippines (UP), Ateneo de Manila University (ADMU), De La Salle University
(DLSU), and University of Santo Tomas (UST).
Team
APP, made up of Anika Reanna Go Tian Ng, Patrick Gabriel U. Lo, and Pierce
Patek Nielsen Co Dee from UP, unanimously won the national round and
represented the Philippines in the Asia-Pacific (APAC) CEO Challenge regional
semi-finals.
The
APAC CEO Challenge round saw more than 4,300 applications from 8 countries,
with 8 finalist teams emerging as the top in their respective countries. The
challenge focused on P&G’s hair care brand, Head and Shoulders, and the
opportunities of the Metaverse and video gaming that presents immense potential
for the brand to grow and win.
Team
APP was mentored by P&G Philippines’ haircare team and got that chance to
network with some of the company’s leaders, including Raffy Fajardo, President and
General manager of P&G Philippines, and Evelyn Ng, Vice President and
Regional Comptroller for Asia Pacific, Middle East, & Africa.
Among
the eight regional finalists, Team Malaysia took the top spot, followed by the
delegates from Singapore and South Korea.
When
asked what the team’s message to fellow students who are interested in this
kind of experience Patrick Lo shared, “Aspiring young leaders should not be
scared to speak up their minds and really explore the limits of their
creativity. As long as you are very clear with what you want to happen and have
calculated that these would bring value to the company, then go for it!”.
A
great place to work
P&G
aims to create a workplace culture where employees are empowered and enabled to
grow, develop and succeed through intentional career planning, meaningful work
and equal opportunities. As a merit-based and grow-from-within company, P&G
critically invests in their people through training experiences and hands-on
mentorship from local, regional and global leaders.
Aside
from best-in-class career growth and development, P&G has stepped up as a
force for good and a force for growth by creating industry-leading policies,
programs, practices, and citizenship initiatives. They have pioneered flexible
work arrangements and provided work-from-home opportunities since the early
2000s and launched their “Share the Care” parental leave policy. This provides
a minimum standard of eight weeks fully paid leave 8 for all parents:
biological parents, domestic partners, adoptive parents and parents in same sex
couples – with an additional six-week physical recovery leave for birth
mothers.
P&G’s
global headquarters in Cincinnati, United States was recently given a Great
Place to Work certification for workplace culture, employee experience and
effective leadership behaviors. P&G Philippines was also recently
recognized by the United Nations Women’s Empowerment Principles (UN WEPs)
Awards as the 2021 champion for gender inclusive workplace.
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