#SabaySabay: Who's Up for Some Duet Challenge?

Duolingo (NASDAQ: DUOL), the world’s #1 language learning platform and the most downloaded educational app worldwide, extends the fun of learning to the Philippines through a much loved (previously in-person-only) Filipino activity– the Karaoke!

The World’s Number 1 Language Learning Platform–Duolingo is challenging you to translate the iconic Äwitin Mo at Isasayaw Ko in English!

True to its core of learning while having fun, Duolingo introduces its latest course: English for the Tagalog Speakers through a “Duolingo Duet”. The “Duolingo Duet” is a singing challenge that appeals to the competitive and fun-loving nature of the Filipinos. Duolingo encourages everyone to translate and sing no less than the iconic song “Äwitin Mo At Isasayaw Ko” in English and upload those on their social media page!

Designed to be engaging and communicative, the English for the Tagalog Speakers course helps the beginner English speakers or those who want to brush up on their basic English skills.It allows the users to learn key grammar concepts and useful phrases. Quirky sentences were also included, such as “You’ll give me a bad haircut!” and “You already drank three cups of coffee this morning!”, or even the very popular, “It’s more fun in the Philippines!”

Duolingo just launched English course for Tagalog speakers
 “We know nothing makes Filipinos happier than singing karaoke together. During the special time when everyone gets a little bit stressed, Duolingo wants to share the fun of learning a new language to a wider audience.” Haina, Marketing Director for Duolingo, explained. As the language App known for being fun and quirky, the course also aims to  figure out the best words, sentences and exercises to use in the course, to minimize the risk of concepts getting lost in translation as they are translated from English to Filipino or vice versa. 
English as a social mobility door opener
While the Philippines is generally an English proficient country, surveys for the annual English Proficiency Index shows that there is a consistent drop in the country’s ranking since 2016.
While more than ¾ of the Philippine population understands English, fluency in English has been associated with higher educational attainment, door-opener to power and social mobility. The divide starts young, as those who went to private schools are perceived to have more English fluency compared to those who went to public schools.
Through the English for the Tagalog speakers course, Duolingo’s mission of developing the best education in the world and making it universally available, expands to the Philippines. 
For those who are already proficient in English. Duolingo offers a total of more than 100 courses across 41 distinct languages to choose from, including Japanese, Korean, Spanish and more. 
According to Haina Xiang, the App has an existing learner base in PH who studies at a peak of around 9-10PM. Filipinos on average spend 15 min a day on the app.

Duolingo has an existing learner base in the Philippines–and is projected to grow with the new English for the Tagalog Speakers course

Duolingo is the most popular language-learning platform and the most downloaded education app worldwide. The app makes learning new languages fun with bite-sized lessons that feel like playing a game. The company's mission is to develop the best education in the world and make it universally available. Duolingo offers over 100 total courses across 41 distinct languages, from Spanish, French, German and Japanese to Navajo and Yiddish.

No comments