LG Breathes Creativity With BGC Art Mart

LG Philippines partnered BGC Art Center ,through its flagship program BGC Art Mart, to highlight Pinoy ingenuity and creativity while keeping ourselves safe and away from the threats of viruses, bacteria, and other pathogens around us. With wearable art being the rage nowadays - from tote bags, tie-dyed shirts, to hand-painted masks - mixing fashion with art brought these impeccable hand-painted LG PuriCare™ Wearable Air Purifier (w/ VoiceON™) a whole new statement that we need deserve.

LG’s Wearable Air Purifier offers greater protection than disposable and nylon face masks. With tests done by Environmental Allergens Info and Care Inc., they were able to show that LG PuriCare Wearable Air Purifier can filter out over 99% of allergy-inducing pollen in just 5 minutes. Whether it’s pollen, pollen allergen, or mite allergen. LG’s PuriCare filters offer far superior filtration efficiency than disposable masks. Aside from keeping you safe from viruses, bacteria, and other pathogens, it helps a lot with allergens. It provides thorough air purification with H13 grade HEPA filters that filter out 99% harmful particles for clean, fresh air. If you want peace of mind with the air you breathe, this is the mask for you. These filters are easily replaceable as well to ensure they’re always clean and allergen-free. 

 
For the duration of the event, LG selected ten different artists and gave them an LG PuriCare™ Wearable Air Purifier (w/ VoiceON™) to paint and customize as they see fit to create a unique, one-of-a-kind wearable art. The hand-painted works of art were displayed throughout the BGC Art Mart event. The participating artists were Marita de Leon (Handmade Lemonade), Tany Nosce (TG_Artistry), Chelsea Javier (Space of Chelsea), Mycah Santos (Project Lemons), Yana Ofrasio, Kate Bautista, Fchel Estanislao (Glassicology), Patricia de Vera, Kankan Ramos, and Woman Create.

 
Aside from the masks, LG also donated a unit of LG PuriCare™ 360° Air Purifier to the Bonifacio Arts Center, a project of Bonifacio Art Foundation, Inc. (BAFI). This air-purifier is tested and certified by the British Allergy Foundation (BAF), Korea Air Cleaning Association (CA), and Korea Asthma & Allergy Association (KAF). It purifies the air 360º around you, in every direction, no matter where you place it. It has a Clean Booster feature that delivers clean air 24% faster, 7.5m far to every corner of the venue or room. It has a multi-filtration system that captures unwanted particles- bacteria, viruses, dust, allergen and odor components. This system includes a 2x SafePlus Pre-filter and H13 HEPA Filter that eliminates >99% of bacteria, viruses, fine dust and allergens, and a 2x Deodorization Filter that eliminates home odor, harmful gasses and toxic air pollutants.

 
Lisa Nicandro, Head of Operations of the BGC Arts Center saw this partnership as an affirmation of synergies, saying, “the industries working with artists make partnerships even more relatable, joyful and delightful.” Seungjae Kim, LG Philippines’ Managing Director, looks forward to a long partnership with the Bonifacio Art Foundation, Inc. “Bonifacio Art Foundation, Inc. is all about fostering, growing, and cultivating BGC’s artistic community and we are ecstatic to be able to help as well. We at LG hope to collaborate more in order to have stronger ties with the community.”