Amazon Global Selling Philippines Seller Summit Successfully Held Online
Amazon Global Selling Philippines Seller
Summit themed “Go Global, Sell on Amazon”, was successfully held
online recently and attracted over 2,000 MSMEs (Micro, Small and Medium-sized
Enterprises). The event was designed to equip Philippine
businesses with
the information, skills and tools needed to capture the opportunities in the
burgeoning cross-border e-commerce sector.
Attendees at the virtual event learned about the latest ecommerce
trends and heard directly from Philippine businesses, such as Argon40, who had great success exporting their
products utilising Amazon’s global websites. Participants also had the
opportunity to consult directly with Amazon Global selling team virtually as
well as participate in workshops and other training sessions on how to develop
online business.
Capture the opportunity to go global
The changes in global businesses brought by
the pandemic is here to stay. Worldwide,
retail ecommerce sales continue to grow. Cross-border ecommerce is growing at
2.3 times the rate of total ecommerce in the next 5 years and the Philippines is riding the same wave.
According to a research study done by (Alphabeta) in 2021, B2C
e-commerce export revenue earned by sellers in the Philippines is estimated at
PHP8.7 billion (USD 179 million) in 2021, of this 25% of them goes to MSMEs. Based
on current ecommerce adoption and export trends, ecommerce export revenues
could grow at 9% per year to reach PHP 13.4 billion (USD 276 million) in 5
years. If MSMEs were to accelerate the rate at which they export via
e-commerce, the annual B2C e-commerce export revenue could reach PHP 26.9
billion (USD 555 million) in 2026.
Worldwide resources to support the global journey
Amazon's global footprint covers 21 stores, delivers products to
over 200 countries, and supports 27 languages. Sellers can reach over 300
million active customers, more than 200 million prime members, and leverage the
world-class customer service network to manage customer inquiries, refunds, and
returns for FBA orders.
During the Philippine Sellers Summit, Amazon also introduced some of
its recently-launched products to help Philippine businesses to go global. This
includes Search Analytics Dashboard to
help sellers better understand customers’ interests and shopping choices, and Global Listing page, which allows
sellers to list their products in multiple international stores with a few
simple clicks.
Amazon Global Selling will also strengthen
support for Philippine sellers looking to sell globally and will double down
efforts to set sellers up for success — by scaling up on seller
education and making educational tools and resources more easily accessible
online, and support in developing a robust service provider network to further
support sellers in areas like logistics and storage, account management and
advertising optimization.
Joint
success with sellers
Today, there are about two million Amazon
third-party sellers worldwide and products from sellers account for more than
half of all product sales on Amazon. There is also significant progress among Philippine
sellers — particularly in the categories of Home, Kitchen, and Automotive.
“In
2016, we opened our first Amazon store and now, Argon 40 designs, develops, and
manufactures our own products. We have sold thousands of items globally. The
best feature from Amazon would be its scalability. As a start-up company, we
were able to try things out with little investment. Amazon has lowered the entry
barriers to new markets, which is very helpful for small businesses and
entrepreneurs. By fulfilling our orders through FBA, we worry less about the
delivery of goods and warehouse management. This has allowed us to focus on
designing good products and provide better service to customers.” said Joseph
Zapanta, Co-founder of Argon40.
In 2021 Amazon Global
Selling launched Seller Ambassadors program – an initiative to connect
and bring together sellers from the Philippines with the aim of building a
learning community where experienced sellers can share their Amazon journeys
and success stories. During the Seller Summit, Amazon
Global Selling also launched its inaugural ‘Community Driver’ awards, created
to recognise the effort of Philippine businesses and sellers who have contributed to the Seller Ambassadors program and supported Philippine
selling community, encouraging more sellers to start their own cross-border e-commerce
journey.
For more information about selling on Amazon, join our webinars and
events to learn directly from our Amazon experts! Discover trainings and
workshops available at every stage of your Amazon Selling journey. For more
information, please visit the main event page: https://amzn.to/webinarspr
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