Niki’s “Every Summertime” Has Become A Global Pop Sensation
“Every
Summertime” by
the Indonesian singer-songwriter and producer NIKI has become a worldwide phenomenon, with over 60 million cumulative streams to-date
since its August 2021 release. Written and produced in collaboration with Jacob
Ray, “Every Summertime” is an exuberant love song with a throwback sound
reminiscent of classic R&B and soul.
In the last week, NIKI’s “Every Summertime”
has charted in Spotify’s Daily Top 50 in the Philippines, Indonesia, Thailand,
Malaysia, and Singapore. It has also charted in Spotify’s Global Daily Viral 50
and across the USA, Philippines, Indonesia, Australia, Canada, New Zealand,
Malaysia, Thailand, Singapore, and many more.
“Every Summertime” was released as the lead
single of the official motion picture soundtrack for the Marvel Studios’ film, Shang-Chi and The Legend of The Ten Rings,
via Marvel Music/Hollywood Records and Interscope Records. The soundtrack,
titled Shang-Chi and The Legend of The Ten Rings: The Album, is
executive produced by pioneering music collective 88rising - the leading music platform for Asian and Asian-American
artists across the world - and includes original production from, and inspired
by, the movie. The album was released at
store-turn worldwide alongside the film’s global release on September 3rd,
2021.
The soundtrack also features music from
Anderson .Paak, Rich Brian, Swae Lee, Jhené Aiko, Mark Tuan, Saweetie, keshi,
21 Savage, Rick Ross, DJ Snake, and many more. NIKI contributed four songs to
the soundtrack, including “Every Summertime”, “Always Rising” with Rich Brian
and Warren Hue, “Clocked Out” with Audrey Nuna, and “Swan Song” with Saweetie.
NIKI, who co-wrote and co-produced the
song, comments “‘Every Summertime’ came together so fast – we wrote it in less
than an hour! It was one of those magical moments where there’s a special kind
of alchemy happening whilst creating and now it’s one of our favorite songs of
our careers.”
“I think I just wanted to get at the Asian
diasporic experience,” NIKI explained in an interview with TeenVogue. “What it would look like for two first-generation Asian
Americans, going to college and falling in love—that was the inspiration.”
“Every Summertime” is supported by three
official music videos hosted across the 88rising, NIKI, and Marvel
Entertainment YouTube channels. The first video, released on August 9th, 2021,
follows a father and son – played by rapper and actor Dumbfoundead and Minari star Alan Kim, respectively –
driving around the neighborhood and listening to tunes.
The second video, released on September
3rd, 2021 – the global release date of Shang-Chi
and the Legend of the Ten Rings – features NIKI singing and weaving her way
through the aisles of a 99 Ranch Supermarket, a renowned Asian-American grocery
chain.
The third music video,
released on December 10th, 2021, loosely follows the arc of NIKI’s own
unprecedented music journey from college student to an international superstar.
Watch her full
performance at the festival and her performance of “Every Summertime”.
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