JAPPH Features Liwliwa, Zambales in “I Will” Music Video
Filipino
indie singer-songwriter JAPPH projects an aura of bohemian cool when it
comes to his music.
His work, an infectious blend of
campfire-friendly folk and light reggae lilt, has summer written all over it.
He aims for carefree breeziness that zips through the airwaves with images of a
laid-back trip to the beach or the mountains - a sonic trademark that he pulls
off with unassuming confidence and warmth.
On his official debut single “I Will,” the acoustic troubadour
delivers feel-good music that resonates on a broader front: sun-dappled guitars
that coast with melodic ease, a laid-back singing devoid of complications and
runs, and a winsome hook to whistle your way to the countryside. It’s an
acoustic surf track built around a blissful vibe, ready to soundtrack your long
drives and sunset chills at the hammock anytime soon.
The song is accompanied by the release
of a music video that JAPPH directed himself with cinematography by Welvin
Medina. Its visual narrative takes listeners to a journey on the quiet and
comfy corners of Liwliwa, a surftown in San Felipe, Zambales. The cozy town’s
name, which when flipped backwards, recalls the title and hook of the easygoing
tune.
“I Will is a song about a
situation that gives you relief and peace,” the 27-year-old reggae/pop/folk
artist said. “it’s a safe haven. It could be anywhere, anyone or anything. And
for me, the one that inspired me is a place called 'Liwliwa' a small town in
San Felipe, Zambales. Whenever I’m there, I always feel that I’m in my safe
haven.”
The concept revolves around friends
escaping the bustling city life over the weekend, and enjoying the no-fuzz
thrills of Liwliwa, its beaches and hidden gems, and the simple pleasures that
it offers. “It was smooth and fun working with the team,” JAPPH shares.
“They’re also my friends in real life, so the shoot doesn’t feel like work at
all.”
“I Will” is the carrier single off
JAPPH’s upcoming album, Life Is Way Too Short For Bad Vibes to be
released on January 2022. The full-length record evokes mantra-life positivity
with songs about life, love and everything in between.
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