Sony Music Philippines expands word-class repertoire with hip-hop artists HBOM, REN, and Michael Bars
Sony Music Philippines remains committed in strengthening
its world-class repertoire with the addition of iconic and prolific hip-hop
artists HBOM, REN, and Michael Bars.
In its bid to shine a spotlight on the
genre’s movers and shakers, the record label promises to introduce these new
music discoveries to the streaming generation through its sustainable
promotional, marketing, and artist development efforts.
The new roster is led by celebrated
hip-hop veteran HBOM, who has made a remarkable contribution to the
industry as an artist, entrepreneur, songwriter/composer, and music visionary.
With over 8 million streams across all music platforms worldwide and four
acclaimed albums under his belt, HBOM is responsible for leading his own music
movement with protégés in the scene, including Filipino-American rap superstar
EZ Mil and South African-based artist Michael Bars.
“I’ve been in the hip-hop scene for over
20 years, and I’ve withstood the times when no one liked hip-hop,” the
respected multi-hyphenate shares in a statement. “What makes my music standout
is the distinct voice that I have. When everyone hears it, they already know
its me.”
HBOM’s new single “Witness,” which will be released on
November 10, is a chill-hop jam about minding one’s own business, and settling
down on what truly matters in life like family and adult priorities. The music
video accompanying the track is co-directed by HBOM himself and frequent
collaborator, TNES.
Another globally renowned artist in the
roster is 19-year-old Michael Bars, who recently worked with Filipino
hip-hop artist Michael Pacquiao on the viral banger “Pac-Man.” As an
award-winning wordsmith known for making socially conscious music that
transcends cultural barriers, Michael Bars has proven himself as a highly
skillful rapper and producer with more than 8.7 million streams across all
combined digital platforms worldwide.
“My main goal is to build a bigger name
in the music industry and to spread my message as an artist,” says the South
Africa-based hip-hop newcomer. “I use rap music as my weapon to talk about my
life and I don’t cuss in them because it’s easier for children to rap along to
the lyrics.”
His new single “Never
Stop,”
which recently dropped on November 3, is a massive jab of an anthem about
picking one’s self up and never backing down in a fight. The song was inspired
by his personal experience dealing with bullies in his high school years.
Featuring 10-year-old R&B singer Sky, the track captures a visceral but
powerful performance between the two artists.
Rounding up the urban roster is Filipino
rap artist REN, formerly known as Balasubas. As a talented rapper
that stands out with his unique style and confidence, the Dongalo Wreckords
member has amassed over 5 million views on YouTube alone in less than two
years.
“I’m grateful to the label for giving me
the opportunity to inspire more people,” the young rapper expresses his
gratitude on being part of the label’s esteemed pool of artists. “I want to use
my gift in telling stories that uplift the lives of my community and promote
positivity.”
REN has recently released his first
official single “In Throw” under Sony Music Philippines.
Delivering incisive but melodic flow against a confrontational beat, the track
deals with surviving life challenges through hard work and determination. REN
adds, “behind this music was a story; a story of a person who is doing his best
to continue in spite of rejection and judgment.” The music video is helmed by
Aleksei Hipolito, a frequent collaborator of the rap thespian.
The launch of HBOM, REN, and Michael
Bars is part of the strategic vision of Sony Music Philippines to promote the
vibrant hip-hop music scene in the Philippines, and diversify their catalog in
the streaming, mobile, and social-driven platforms all around the world.
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