R Rules Promotes Empowerment on Debut Single “DNY”
With its propulsive beats and hip-hop
swagger, the Pinay quartet shows unwavering commitment to inspire young music
listeners to stand up for what they believe in and encourage them to find their
inner strength to go after what they want.
The song, which literally means “Don’t
Need Ya,” puts a refreshing spin on empowerment anthems while taking into
consideration the values, perspectives, and views of R Rules as individuals and
as a collective. Aside from using their platform to inspire change and lift
each other up, the Filipino girl group also shares that their latest track
promotes love and kindness in any way or form, be it for your own self and for
others who need it.
“DNY” is co-written by Kevin Yadao and
Tiny Corpuz, and co-produced by Cursebox and Corpuz, with the goal to speak out against the
impossible standards imposed to women and articulate the challenges that they
go through towards claiming their space and earning respect.
With its masterful blend of music
influences that range from hip-hop/R&B to K-Pop, EDM to top 40 music,
“Don’t Need Ya” signals R Rules’ impressive pivot to diverse and eclectic
modern sounds.
As R Rules’ maiden offering, it succeeds
in translating their magnetic confidence into an astounding piece of work that
sounds at par with contemporary global music trends but remains representative
of their unique vision as artists. “Our plan right now, is just to get our
music out there,” says the hound of alpha female swag. “We’re not here to
compete. We just want to carve out a space for our empowering brand of pop
music, and hopefully be taken seriously for who we are as a group.”
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