Nissan Renews Safe Trips Partnership with DOT
Now in its second year, Nissan in the
Philippines and the Department of Tourism (DOT) restore hope and optimism in
the tourism industry with the renewal of their partnership for Safe Trips
campaign.
The campaign promotes safe and
responsible travel to support the revival of the tourism industry after the
quarantine lockdowns.
For Safe Trips’ next chapter, Nissan aims
to intensify efforts in supporting local businesses and ramping up awareness on
sustainable tourism. Set against the backdrop of Boracay’s pristine white
sands, the Japanese automaker and the DOT celebrated this milestone with a
ceremonial signing followed by a press conference with select motoring, travel,
and lifestyle media.
“Through this
campaign, we have seen for ourselves that safety and responsibility are not
obstacles to enjoying the beautiful destinations of the Philippines. In fact,
they are important factors that make your trip a more enjoyable experience for
you and your loved ones. This is an advocacy that we are excited to continue
with the DOT,” shares Atsushi Najima, President And Managing Director of Nissan
Philippines.
On
the path to recovery
Since its launch in November 2020 , Nissan and the
DOT have developed educational and promotional content on how to safely and
responsibly travel to local tourist destinations. This includes social media
content that provides useful
tips for land travel and updates on reopened
attractions.
“The Department
of Tourism gladly welcomes the renewal of its Safe Trips partnership with
Nissan Philippines to continue the push to revive our tourism industry safely
and responsibly. As more people travel to our tourist destinations all over the
country, jobs and sustainable livelihoods are restored and created for millions
of Filipinos,” shares Tourism Secretary Bernadette Romulo-Puyat, who attended
the ceremonial signing virtually.
Together with the DOT, select media, and
influencers, Nissan made the 12-hour land and sea journey to Boracay Island in the
updated Nissan line-up of vehicles to promote and demonstrate long distance
land travel as a fun and exciting way to reach popular local destinations. The
road trip featured the Nissan Navara, Terra, Almera, and LEAF, each equipped
with Nissan Intelligent Mobility features that represent the brand’s focus on
safety and comfort, making them the perfect companions for any type of journey.
Towards a
sustainable future
The Safe Trips campaign also takes a turn
towards sustainability with Nissan providing a demonstration of its Nissan LEAF
electric vehicle (EV) in Boracay for hotel executives, members of the Electric
Vehicle Association of the Philippines (EVAP), DOT, and the local government leaders
of Aklan.
As part of this new chapter in its Safe
Trips campaign, the brand brings the Nissan LEAF to Boracay in an effort to
advance sustainable tourist destinations.
With the
capability of Nissan EVs to act as mobile storage batteries, Nissan shows
how EV technology can also be a part of the tourism industry’s future by
providing solutions in areas such as ecotourism as well as disaster resilience.
A
message of care
To mark the next phase of the Safe Trips
campaign, Nissan Philippines recently released an original song, entitled “Ingat Kayo,” a song that highlights the
Filipino culture of care and concern. Brought to life in a music video performed
by renowned OPM artists Barbie Almalbis and Noel Cabangon, and written by
Rolando Navarro, Nissan’s General Manager for Sales, both the song and the
music video convey the universal message of care expressed in 7 distinct languages
from around the country.
“Safety is embedded in Nissan’s DNA. It
is also an expression of how we care for our customers and stakeholders. This
uplifting song perfectly encapsulates who we are as a company and how our
actions enrich the lives of every Filipino,” shares Najima. The music video
for Ingat Kayo can be seen on Nissan Philippines’ YouTube channel.
To know more about Nissan Safe Trips,
visit the Nissan Philippines Newsroom. And for more
information about Nissan’s vehicles, visit nissan.ph.
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