LG Launches Ultimate Smart Closet - The LG Styler

Just when we thought life couldn't get any more better with thousands of smart appliances available in the market now, world leader in innovation, LG, recently launched in the Philippines it newest product, the LG Styler, which is designed to keep clothes fresh and clean, keeping our lives more organized, safer and more prepared.

Even as vaccinations continuous to roll out to different cities and provinces in the country, nothing beats preparedness in keeping our families safe and sound. That's why, LG along with its latest LG Styler is committed to help Filipino families to keep our clothes fresh and clean without needing to launder it excessively.

With changing weather, safety protocols in place in different areas, including in our homes, it is best to keep everything sanitize and clear without sacrificing the look and style of it. In a recent online event hosted by LG Brand Ambassador Stephanie Zubiri, LG showcased the different uses of the LG Styler. LG envisions the Styler as the future of wardrobe management. Normal clothes are easy to wash, but some, such as outerwear like jackets, or dresses with fragile fabric, are a different story. This is where the LG Styler comes in.

With LG Styler, all you need to do is put your clothes inside and it’s good as new in minutes - no fuss and definitely, no damage. You can also do this to shake off wrinkles and odors, which are ideal in suits, dresses, sweaters and more. With the touch of a button, your clothes will look at your best - fresh and clean. Moreover, the LG Styler prevents shrinkage and damage courtesy of its Heat-Pump Technology, which gently dry clothes regardless of fabrics used. 

The event featured three known stylistas that are very meticulous when it comes to their outfits. Host, fashion vlogger and actor Victor Basa, together with beauty doctor, Dra. Vicki Belo, and style icon and fashion+travel blogger Laureen Uy, shared their unique perspective on how the Styler helps them at home and at work.

Victor Basa

“I have these prized menswear pieces that really make you feel good wearing, a custom suit, Italian bespoke trousers, heirloom barong, and they all deserve the proper care and longevity. The LG Styler is definitely a game changer. I often have to bring out my seldom used clothes like my barong out of the closet for my hosting gigs and so I don't need to get out for dry cleaning! It’s like having your own valet or gentleman’s gentleman at home, specifically responsible for my clothes. It also looks great in my interior because of the reflective mirror finish and sleek design,” Victor Basa said.

 Dra. Vicki Belo

Meanwhile Dra. Vicki Belo shared how elated she is with her new home dream machine and all it’s amazing features. “I’m obsessed! Thanks to LG Philippines for bringing it here. I saw it in Milan around 3 years ago. The first thing I loved about it is the ease of use! I’m not that techie so this one I can easily operate after unboxing. I also like the fact that you can practically use it every day. We wear PPEs as doctors in Belo clinics so as soon as I remove it, pasok agad in the Styler. It feels as if I have a whole new wardrobe in my walk-in closet because I have a lot of delicate items that I wouldn’t wear as often, like the couture dresses, so now I can freshen them all up. Also, lahat na we wanna put inside the LG Styler, and not just the clothing, even the stuffed toys of Scarlett,” she mentioned.

Laureen Uy 

Lastly, Laureen Uy talked about how amazing her new LG Styler is. Showing a new way to take care for her designer clothes and other accessories, the Styler boasts many practical uses and thoughtful features including a mirror-like finish that fits her snazzy space and chic personality.

This one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items. This is primarily because of the Styler's patented LG TrueSteam™ technology, which eliminates over 99.9 percent of the germs and bacteria found in clothing and toys and is approved as asthma and allergy friendly® by the Asthma and Allergy Foundation of America (AAFA). Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside Styler, and Pants Crease Care creates a crisp crease-line without an iron.

Aside from being functional, it’s sleek, stylish, and blends well with any interior. Whether you’re living by yourself or with a family, the LG Styler is a key piece in anyone’s wardrobe. With it, you can refresh clothes in the comfort of your home. From unpleasant smells, harmful pollutants, dripping wet, wrinkles, seasonal clothes and even difficult to clean items - effortlessly remove them quickly and effectively at your home.
If you think that's all - well, LG also remains committed in providing smart solutions for its appliances. The Styler can be controlled using your smartphone. ThinQ™ app lets you operate or monitor precious garments from anywhere, anytime. You can use Cycle Download to add newly developed care cycles.


Knowing the need to efficiently eliminate harmful bacteria and viruses in the community, LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. LG has always been a long and ardent supporter of the LGU where the LGEPH headquarters is located. Over the past months, during the height of the COVID-19 pandemic, LG also donated washing machines, refrigerators and digital signage displays to help out city frontliners and its constituents.
Seungjae Kim, LG Philippines’ Managing Director, shares his piece on how the LG Styler can benefit Filipino families and the community. “The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.”
To know more about LG Styler and its features, you may visit https://www.lg.com/ph/clothes-styler/lg-s3mfc or visit LG’s official social media channels. The LG Styler is available through authorized dealers and in LG flagship online stores at Lazada and Shopee.

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