In a time when
life at home has never been so important, IKEA will open the door to better
living by throwing a festival that can be experienced both online and in many
IKEA stores around the world, featuring music artists, chefs, designers and
creators. This is a new kind of festival, set in everyday homes, studios, and neighborhoods worldwide, turning living rooms, kitchens, bedrooms, and
backyards into virtual stages for performances and experiences. All in all, the
IKEA Festival will take place in over 100 homes in more than 50 markets across
the world, and the experience is for free, open to everyone.
The festival is
inspired by the IKEA vision to create a better everyday life for the many
people. "This is a new kind of experience IKEA wants to offer, celebrating,
connecting and engaging around life at home. Home tours around the world will
open doors to new experiences and new inspiration. We want to spark a
conversation on the more sustainable and affordable life at home of tomorrow.
And just as with any festival, you can expect a few surprises," says Erika
Intiso, Managing Director of IKEA Marketing and Communication AB.
The festival
set up and program
The festival
takes place on ikea.com and in IKEA stores in different room settings
reflecting what people say is most important to them in their homes today:
being with family and friends, music and food, which is represented in the
experiences in these rooms. But there are also rooms for discussions on current
topics and IKEA news to offer visitors a broad choice of experiences.
Visitors will
see artists perform intimate concerts from their homes and studios and join DJ
relays. Interior design fans are invited through the doors in countries around
the world to get home makeover inspiration and see how designers and current
and former IKEA collaborators create their work in their own unique spaces.
Visitors can also experience cook-offs, challenges and home visits where both
healthy, planet-friendly and no-waste recipes are shared. There will be discussions
around the kitchen table on the important topics of circularity, air, play and
spaces. Gamers can jump into a home visit to see the new IKEA gaming range. And
IKEA will open its doors with special activities in many stores and live
streams, giving access to what is happening in IKEA right now, from the factory
floor in Zbąszynek, Poland, to the prototype shop in Älmhult, Sweden. IKEA fans
can travel back in time in a digital IKEA museum to explore the diverse history
of the brand over the decades.
“The home has
never been more important than before. And with virtual connection now taking
on a more prominent role in everyone’s life at home, we can open the door to
many more lives around the world – exploring each other’s individuality and
creativity at home,” says IKEA Pasay City store manager Georg Platzer. “We are
excited to open the doors of IKEA Festival, our biggest global home tour yet, as
we bring people together around life at home in a new way, online, from Sweden
to the Philippines to the rest of the world.”
The Festival
room sets:
- My Home Turf. Home is anywhere that feels like…well, home. Join artists such as
MØ, Kanis, Niki and Masego as they show their cities, neighborhoods, and
communities – and treat you to a performance.
- Home Concerts. Turn up the volume and
enjoy concerts – straight from the most personal, intimate stage around the
world: people’s homes.
- Home Cooking. Open the door to
delicious-smelling kitchens all over the world and be inspired by chefs cooking
up old and new favourites. Chefs are among others Pasta Queen and Paul
Svensson.
- DJ Relay. Don’t stop the music – you’re invited to a marathon set of club
music, straight from the DJ’s own home. DJ´s playing is Kaytranada, Loraine
James and ZULI, to name a few.
- Home Visits. Welcome to a global tour, as strangers and some well-known
personalities like Ilse Crawford share what’s inside the most important place
in the world: their home.
- IKEA Museum. Go back in time and explore everything that has made and shaped
IKEA: the good, the bad, the beautiful and the ugly.
- IKEA News. Travel the world and meet our co-workers and collaborators right now
– in-store, at the factory, at the office or in the studio, such as former
collaboration partner Virgil Abloh.
- Home Makeovers. Ideas and guidance for creating better storage, a more
cooking-friendly kitchen or simply accessorizing in a fun, vibrant way.
- Shopping with …Who would you like to go shopping with to get new ideas for your
home? They’re here, ready for you to join them for a full day of shopping at
the local IKEA store.
- Kitchen Talks. Join a conversation about the joys and frustrations that make up
everyday life at home. IKEA co-workers meet with profiles like surfer Kassia
Meador, astronaut Christer Fuglesang and adventurer Renata Chlumska.
To access the
IKEA Festival and get the full program, you can visit the festival page
ikea.com/festival now. The festival will open its doors from 8 am CET (2 pm PH
time) on Thursday 16 September. No sign up is required, it´s for free, and
guests don’t need to register their details.
Life At Home
in the Philippines
To kick-off the
global celebration of life at home in the Philippines, IKEA put up a billboard featuring
more than 1,000 Filipino families along EDSA. It is a collage of the many life
at home stories of Filipinos shared to IKEA last June. The collage can be seen
along EDSA Magallanes.
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