LOIR Releases Fun, Cozy Listening with Debut Single “Sakay”
Filipina R&B artist LOIR invites
listeners to a joyful sonic ride with her debut solo single “Sakay,” released under Sony Music
Philippines.
Brimming with luscious beats and deep,
laid-back grooves, the exciting newcomer’s latest song touches on the playful,
romantic side of getting to know someone during a road trip in the countryside.
For her part, LOIR channels the warmth
that comes with the thrilling stages of infatuation, providing soulful,
understated vocals that aim for resonance rather than stylistic venture. “I’ve always
been particular in capturing the essence of the material by prioritizing the
message first before taking the delivery and aesthetic appeal into
consideration,” LOIR explains in a statement. “Most of my songs are
confessional in nature, so I make sure to sing from the heart and interpret the
message clearly, but without sacrificing my own music style.”
“Sakay” is produced by frequent
collaborators HavoMusic and Goodson, who have done remarkable work for some of
the finest urban-leaning artists in the country. The latter was also
responsible for Gloc-9’s viral 44-bar challenge, which attracted a huge
following among hip-hop and rap heads.
The track also comes with a music video helmed by REIKA (Aya Reika
Mayani), who is currently making a name for herself as a prolific filmmaker with
boundary-pushing ideas. The concept revolves around two strangers who found
themselves transported in an unfamiliar land. Its ending also teases a
continuation of a journey that’s far bigger than what the viewers would expect.
“It’s a pretty solid experience,” LOIR shares.
“I don’t mind being tired, because I’m happy with the overall results. I’ve
been wanting to have a music video of my own, and thankfully, Sony Music and
Direk Reika turned my dreams into a reality.”
Before signing up with the
internationally recognized record label, the rising R&B singer-songwriter has
collaborated with some of the biggest names in the local hip-hop/R&B scene,
including Gloc-9 on socio-realist gems “SANIB and “OKA” and Guddhist Gunatita’s
on smash single “DALAMPASIGAN.” LOIR is also part of Asintada Management and
Production Inc.—home of artists such as Gloc-9 and Shanti Dope. To date, she
has amassed more than three million streams on YouTube and Spotify combined.
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