Shopee and the Department of Health Team Up to Encourage Filipinos to Get Vaccinated
Shopee, the leading e-commerce platform in Southeast Asia
and Taiwan, partners with the Department of Health (DOH) to promote education
about COVID-19 vaccines through in-app and social media initiatives. As the
Philippines aims to vaccinate 70% of its population within three to five years,
this partnership between Shopee and DOH augments the concerted effort of the
private sector and local government units to encourage Filipinos to get
vaccinated and protect themselves and their loved ones against COVID-19.
While the local government rolls out COVID-19 vaccination
programs, the vaccine hesitancy rate among Filipinos continues to increase,
going from 47% in January 2021 to 61% by the end of the first quarter. They
remain resistant to the vaccine due to three key reasons: concerns about potential side
effects, uncertainty about efficacy, and skepticism.
Martin Yu, Director
at Shopee Philippines, said, “Shopee is honored to
partner with the Department of Health to educate Filipinos on the importance and
benefits of vaccination. Through our collaboration with DOH, we can provide the
community with accurate and science-backed vaccine information. With proper
education, we aim to raise the public’s awareness and hopefully encourage more
people to get vaccinated.”
Beverly C. Ho, MD,
MPH, Director IV, at Health Promotion Bureau DOH,
said, “This partnership symbolizes what we, in the Health Promotion Bureau,
want to do—meet
people where they are and make living healthy easy. That's why we are thankful
to use Shopee’s platform, one that effectively reaches and engages millions of
Filipinos, to make RESBAKUNA reach a wider audience. The immense potential this
partnership holds, not only in increasing vaccine confidence but in improving
overall health literacy among Filipinos, truly excites us.”
Starting this month until August, users can learn more
about vaccines’ safety and effectiveness from DOH and World Health Organization
representatives. On June 23, 9:00 PM, users can watch a discussion on “Fake vs
Fact on COVID-19 Vaccine Safety and Efficacy” on Shopee Live. Shopee will post helpful information about the
vaccines on its official social media pages. A separate microsite will also be
available on the Shopee app.
Visit
https://shopee.ph/m/resbakuna-kasangga-ng-bida to
stay updated on Shopee’s initiatives against COVID-19.
Download
the Shopee app for free via the App Store or Google Play.
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