Warner Music Philippines Partners with One Tree Planted to Celebrate Coldplay’s “Higher Power”
To celebrate the
much-anticipated release of Coldplay’s new single, “Higher Power”, Warner Music
Philippines partnered with One Tree Planted, a
non-profit organization that focuses on global reforestation, to plant
trees across the globe and help restore forests.
Inspired by the
British rock band’s commitment to being climate positive and eco-conscious, the
Warner Music Philippines team planted 600 trees in forests in the Philippines in
behalf of the label’s friends in the media and the press as it announced the
new single. Tree recipients were then sent personalized digital planting
certificates that they can share online. The reforestation initiative replaced
traditional press kits for the campaign and became the label’s way to
strengthen the band’s pledge to focus on sustainability.
One Tree Planted
One Tree
Planted is a non-profit on a mission to make it simple for anyone to help the
environment by planting trees. Their projects span the globe and are done in
partnership with local communities and knowledgeable experts to create an
impact for nature, people, and wildlife. Reforestation helps to rebuild forests
after fires and floods, provide jobs for social impact, and restore
biodiversity. Many projects have overlapping objectives, creating a combination
of benefits that contribute to the UN's Sustainable Development Goals.
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