Shopee Kicks Off 11.11 - 12.12 Big Christmas Sale, Aims to Make E-Commerce for Everyone
Shopee,
the leading e-commerce platform in Southeast Asia and Taiwan, launches its
annual 11.11 - 12.12 Big Christmas Sale. It comes off the back of its
successful 9.9 and 10.10 shopping events, reflecting the continued growth of
e-commerce in the region. This 11.11 - 12.12, Shopee further commits to uplifting
communities, generating new opportunities for sellers and brands, and designing
stronger shared experiences for shoppers, all as part of its broader vision to
make e-commerce for everyone.
Martin Yu, Associate Director
at Shopee Philippines, said, “E-commerce has made a profound impact on our lives, and
especially so this year. This 11.11 - 12.12, Shopee will strengthen its efforts
to ensure that everyone can discover the benefits and opportunities of
e-commerce. We are fortunate to be at the forefront of this transformation in
our region, and we want to continue creating livelihoods for local sellers and
entrepreneurs, ways for people to shop and connect, and new paths to success for businesses.”
Here’s
how Shopee plans to step up its support for communities, businesses, and
consumers this 11.11 - 12.12 and beyond.
1. Creating impact for
communities
Leveraging the digital
ecosystem to support those in need
Shopee
deepens its commitment to uplifting local communities with the launch of the
11.11 Big Charity Drive. This will occur in each of Shopee’s Southeast Asian
markets, supported by trusted social organizations, top celebrities, and the
biggest brands in Southeast Asia. The charity drive aims to raise awareness and
donations for underprivileged children in the region. Shopee believes that all
individuals, particularly the youth, should have the opportunity to succeed in
the future digital economy.
In the Philippines, Shopee
launches Shopee Bayanihan: Pamaskong
Pambata with 11 of the most trusted foundations in the country, including
Mano Amiga Philippines; World Vision Philippines; Young Focus for Education and
Development Foundation, Inc.; Fundlife International, Inc.; GMA Kapuso
Foundation, Inc.; Save the Children Philippines; Ronald McDonald House
Charities of the Philippines, Inc.; Project Pearls, Inc.; Project Smile
Philippines; Kythe Foundation, Inc.; and PGH Medical Foundation, Inc. Users can
donate by purchasing donation vouchers and goods from partner brands’ CSR
collections and co-branded live streams. Participating brands will donate a
percentage of their sales to their foundation of choice.
2. Creating opportunities for
all businesses
Unlocking e-commerce for
sellers, small and medium enterprises (SMEs), and brands
The
growth of e-commerce in Southeast Asia and Taiwan has created new opportunities
for sellers, SMEs, and brands. This trend is reflected in Shopee, as the number
of sellers on the platform increased by 60% year-on-year.
This
has created greater diversity in the region’s e-commerce landscape, with
aspiring and experienced sellers alike seeking to grow their businesses online.
This means that there is no one-size-fits-all approach, as sellers face unique
challenges at different stages of their digital journey. Shopee has widened its
spectrum of support measures to help all sellers succeed, regardless of
experience and size:
- Helping new and existing sellers cope with a global pandemic: Over 300,000 sellers, SMEs, and entrepreneurs in the region signed up for Shopee’s Seller Support Package within the first month of launch in April. New sellers also enjoyed 6x sales growth during Shopee’s 9.9 Super Shopping Day in September.
- Upgrading Shopee University to empower diverse groups of local sellers: Shopee has enhanced its Shopee University program, including digitalizing the curriculum and widening its online Seller Education Hub so that all sellers can level up their e-commerce skills. Recently, Shopee also partnered with Visa, USAID, Globe myBusiness, and the Quezon City local government unit to equip sellers with the financial, marketing, and e-commerce knowledge needed to succeed in the digital economy.
- Seller Masterclasses drive sellers to adopt new tools, adapt to new trends: In the Philippines, Shopee introduced its Seller Masterclass to help sellers leverage the benefits of livestreaming better. Popular streamers such as ClosetbyNikka2600, MyOutfitGallery, and cilebritee_shop shared exclusive tips for reaching more customers on Shopee Live.
Shopee
also helped local and international brands connect and engage with the region’s
digital-first shoppers. In 2020, Shopee co-created 600 Super Brand Days with
top companies such as Disney, Samsung, and L’Oreal, who looked forward to
growing their online presence and sales. The recent 10.10 Brands Festival also
generated strong traction for brand partners, as traffic on Shopee Mall surged
2.5x the daily average.
3. Creating shared
experiences
Forging communities,
reinventing social shopping on Shopee
Shopee
will continue to connect, inform, and inspire consumers across the region.
Users can explore similar interests and discover better deals through Shopee’s
shopping communities, while enjoying a more social shopping experience with
Shopee’s enhanced in-app features.
Shopee
connects like-minded consumers and caters to their online needs through
communities such as Shopee’s Mom’s Club. Its over 1.5 million members enjoy
one-stop access to top global brands for baby products, including Pampers,
Enfa, and Nestle, as well as exclusive parenting content from mothers and
experts.
For
the new generation of digital luxury consumers, Shopee recently launched Shopee
Premium, an exclusive destination offering direct access to authentic premium
products, while allowing consumers to understand the brands more.
Shopee
also enhanced its collection of popular in-app features to make online shopping
even more social, fun, and rewarding:
- Enhanced social features: Shopee has upgraded its iconic in-app features to better connect sellers, brands, and users during the 11.11 - 12.12 Big Christmas Sale. New auction and polling features on Shopee Live will make the live shopping experience even more engaging. Shopee Feed has also been upgraded with live video “Stories” for real-time engagement between users.
Yu closed, “Shopee 11.11 Big Sale is our way of transforming a global phenomenon
into one that truly belongs to our region. It continues the strong momentum of
our successful 9.9 and 10.10 events, and builds on our long-term vision to
transform the lives of people and businesses we serve. Join us as we make
e-commerce for everyone at 11.11 this year.”
For
more information about Shopee 11.11 - 12.12 Big Christmas Sale, visit https://shopee.ph/11-11.
Download
Shopee for free on App Store or Google Play Store.
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