Meet the 6 New FUJIFILM Mirrorless Cameras

Fujifilm Corporation boosted up everyone's mirrorless experience with the release of 6 new mirrorless cameras including the promising Medium Format FUJIFILM GFX 50S. Shared at the Glorietta Activity Center during the Photoworld Asia 2017, Fujifilm is making January 28 a lot special to match the success of the X-A2, X-T1 an X-T10 in the Philippines. Fujifilm willingly continues to define and bring cutting edge camera technology in the market and bids these as the next ones to enjoy!


Don't be fooled by its size because even if it's compact and lightweight, this model promises to deliver the same outstanding picture quality as with its predecessors. With FUJIFILM's 80 year experience in refining its color-reproduction technology, you'll easily get that premium image quality that the X Series cameras always deliver. 

The FUJIFILM X-A10 has got a 16.3 megapixel APS-C sensor and a proprietary processing engine that makes sure every shot is of topnotch quality. Even in difficulty shooting conditions, you'll be sure to still have accurate skin tones because the X-A10 has advanced skin tone reproduction capability. Portraits would be perfect. The 180 degree slide and tilt LCD also makes it possible to take really great self-portraits, you'll love taking more selfies!

This model also has inherited the X-A2's energy efficient design which means you can take more photos in a single battery charge. It also has a dedicated Video Recording button on the back that gets you Full HD quality perfect for video blogs and your family's firsts if you're recording memories. You can also transfer photos and videos with ease because the wireless communication functionality takes your shots from camera to Android or iOS devices as quick as a whisk.


The handy and powerful X-T20 takes pride having a 24.3 MP X-Trans CMOS III ※1 sensor and X-Processor Pro image processing engine. It's faster, able to track moving objects with ease because of updated sensors, processors and redone AF algorithm. Its touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with Fujifilm's proprietary Film Simulation modes. This would be a joy for any person who's wish to be budding Directors, who would like to start with equipment that can do the job. Its autofocus speed is phenomenal, even shoot moving objects at faster rates because of the improved AF-C mode. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can shoot in different conditions and still expect superb image quality.  

For the X-T20, you're bound to take advantage of the output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone. This would be perfect for interviews, scenes and can cope up with your artistic lines when needed. This model is available in Silver and Black.

The FUJINON XF50mmF2 R WR Lens

The powerful cameras need lenses that would maximize its potential and Fujifilm delivers. With the remarkable success of the compact and stylish FUJINON XF35mmF2 R WR and the XF23mmF2 R WR lenses, Fujifilm Corporation sees the need to have a prime lens that can take portraiture to another level. It features 9 elements in 7 groups including one aspherical ED lens plus an inner focusing system. Thanks for the superbly engineered stepping motor, the lens performs brilliantly fast and and does silent autofocusing. It's made generally of metal parts so you get that premium feel. 
The XF50mmF2 R WR lens is weather and dust resistant. It can even operate in -10°C weather so there's no problem if you're taking it outside the country and vacations where there is snow!


All the motivation you need to make your photo and video better is here. This is the FUJIFILM X100F. With a 24.3 Megapixel sensor and processor, this is the best Premium Compact Digital camera in FUJIFILM's line. Take glorious shots of the bottom of the creek or top of the hill, you'll get that high quality image via the camera's hard working high speed image processing engine. It's got the specialized hybrid viewfinder which can switch between optical and electronic viewfinders.

You can expect excellent reproduction of colors and gradation of tones in this model. You are sure to capture premium quality images in both stills and on video. FUJIFILM listened. When making this particular model, it reflected requests from users of previous ones. You'll feel a little nostalgic as it's got a built-In ISO Dial reminiscent of film cameras - with a body that can best rival the most advanced ones in the market. The high-speed image processing engine “X-Processor Pro” in the X100F also produces image quality comparable to that of cameras equipped with a larger sensor and higher pixel count. It's getting you your money's worth.

The FUJIFILM X100F can produce low-noise images even at ultra-high ISO settings resulting in shots with needed deep blacks - and smooth gradation of tones. It's remarkable even in low light conditions. Expect feature advancements from other camera models to be seen in this compact camera and more. It's got a built-in neutral density filter for those extremely bright light shots, useful in landscapes and outdoors. There's not a lot of noise in this either because of the silent electronic shutter. Don't expect to disturb wildlife or sleeping babies with this on your hand. It also supports multiple exposure so you can have fun and take two shorts in single frame. Plus an interval timer shooting mode for those who fancy time lapse photography. Imagine the possibilities! 

The FUJIFILM X-Pro2 Graphite Edition

Giving you a little more of flair, this is the X-Pro2 Graphite Edition. The well-loved model just got a little more premium with a dose of rich metallic texture by applying a special multilayer coating unique to this piece of hardware and its corresponding interchangeable lens. You'll love its look, plus the FUJINON lens XF23mm F2 R WR can get you high resolution images with a fast and silent auto focus system that can impress the most meticulous photographers who want it.

Aside from the body, it's got the Advanced Hybrid Multi Viewfinder which enables it to instantly switch between the optical viewfinder and electronic viewfinder. The X-Pro2 also features the 24.3MP X-Trans TM CMOS III sensor which takes superb, high quality images that exceeds photographer expectations especially with mirrorless cameras. Thanks to the X-Pro2's APS-C sized sensor and a long list of features, it's a really good camera for reportage and professional looking images. There's so many things you can do!

The FUJIFILM X-T2 Graphite Silver Edition

Taking one great thing and making it even better, FUJIFILM Corporation bids you'll love the X-T2 Graphite Silver Edition. It starts up fast and it uses a unique color reproduction technology so you could enjoy the outstanding image quality Fujifilm is known for. It also supports 4K Video, taking those memories for a spin so you could keep it in digital form for a long time. It comes with tailor-made accessories including a premium leather strap, aluminum hot shoe cover and a matching EF-X8 hot-shoe mount flash.  

The X-T2 Graphite Silver Edition is made with a multi-layer coating that's triple baked so you could see an elegant and tactile finish. They begin with a matte black undercoat applied to the magnesium top covers you could see deeper blacks and make the highlights stand out. They also have utilized a proprietary Thin-film Multilayer Coating Technology and apply graphite silver for a smooth finish. It's going to look luxurious and have that distinct shine plus a third layer where they put a clear varnish so it could have that glossy finish. This would be perfect for people who prefer it classy.


A dream is only a dream when you don’t act on it. For the pièce de résistance, FUJIFILM Corporation introduces you to the FUJIFILM GFX 50S. The GFX 50S has the highest ever image quality from the company and is categorized as a medium format mirrorless camera. It adopts the FUJIFILM G Format (43.8 x 32.9mm medium format) sensor and utilizes a whopping 51.4 MP. This is industrial and chic, perfect for those who are looking for cameras equipped with a large sized sensor with an even higher number of effective pixels. If you want something commercial grade, this is the perfect gear for any genre of photography. Fujifilm will also be releasing the “FUJINON GF63mmF2.8 R WR”, “FUJINON GF32-64mmF4 R LM WR” and “FUJINON GF120mmF4 R LM OIS WR Macro” interchangeable lenses.

Driving on image design technology for over 80 years, they've built an unbelievable camera that's got 1.7x the area of full frame sensors. It hastens excellent light reception because of the large area of each pixel and it produces high quality images that could exceed and beat cameras equipped with full size sensors.   

The Movie function on the GFX 50S also supports Full HD recording and people can enjoy high quality shots even with no post-processing done on it. This is the ultimate high-end mirrorless camera made with Magnesium alloy making it one of the most compact and lightweight devices in this class. It only weighs 1.23 kilograms together with the standard lens (GF63mm F2.8 R WR). If you think about it, that's about 60% the weight of a medium format DSLR camera that's equipped with a sensor of the same size. This is also special as it's got a detachable structure, adopted for user convenience. The EVF-TL1 EVF tilt adapter is also sold separately and you can conveniently use the LCD to focus on subjects. They will also be churning out ultra-high resolution FUJINON GF Lenses aside from the ones done for the GFX 50S. Hopefully to become future ready for those who are in the plans to upgrade gears? If you plan to have higher quality images, perhaps it's time you get the GFX 50S, the GF Lens line too. This would be a really great investment for those who are keen to have the best photos, videos and the most advanced camera technologies in the world today.

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