The "Lucky" Fever with Penshoppe

There's no denying to the power of his killer smile, blonde hair and blue eyes - international model Lucky Blue Smith is indeed taking every corner of the world by his charms that Philippine retail brand, Penshoppe, fell for it and introduced his as one of the latest brand ambassador.

Held at Conrad Manila last July 29, hundreds of Penshoppe patrons and Lucky Blue Smith fans welcomed the 18-year-old international model from Utah, who happily graced the one-on-one interview prepared for him.

But prior to the interview, Penshoppe Brand Director Jeff Bascon welcomed everyone and all invited guests for attending the press conference which was held that morning, where he mentioned: “We are very excited for everyone to finally meet and get to know Lucky more. A lot of his fans have been asking when he’ll be coming to the Philippines since we launched him back in February. We’re really happy that we are able to answer that clamor.”

It was during the interview that Lucky is also into music, where he and his three sisters have formed a band and someday wish to have their own album. It was also during that interview where we learned that this young lad is into business and hoped to be a lawyer before.

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Lucky's personal style is more on vintage style. He also prefers easy-to-wear, simple and classic outfits like black jeans and loose shirts just like the Penshoppe clothes he is wearing that day.

After that one-on-one interview, a few hours after, a fashion show was held at the same venue where hundreds of fans - mostly girls - were gathered and got a chance to see their idol take the ramp.

Penshoppe also showcased their pre-Fall Collection, where great pieces for teens and teens at heart are soon will be hitting Penshoppe racks all over the world.