It's the Season of 'Sharing' at Boardwalk

More than just receiving gifts, Christmas is more about sharing. And as the whole world succumbs to this merry-making Season, lifestyle brand Boardwalk, brings social entrepreneurship into the mainstream of fashion through SHARE, a fashion and lifestyle sub-brand with a social development platform.

In pursuit of its vision to help reduce poverty through social entrepreneurship, as it enters its 25th year in the fashion and lifestyle industry, Boardwalk launched last December 3 Share to help men and women from economically-challenged communities to gain a stable source of income.

This program enables consumers with a social conscience to enjoy fashionable items while contributing 25 per cent of what they pay to a business starter program developed by Share Foundation in partnership with Boardwalk Charity Foundation Incorporated. The program is designed to provide training and capital to economically-challenged Filipinos who hope to have a chance to do business.

In support of the company’s vision, Boardwalk’s brightest celebrity endorsers Alden Richards, Janine Gutierrez, and Matteo Guidicelli share their stories on how the simple act of purchasing a shirt can make a difference in people's lives. They call on everyone to join them as they begin this journey, and do their share to help people lead better, more fulfilling lives.

The launch also features a fashion show displaying Boardwalk's ambassador designer Mr. Avel Bacudio's latest creation and two videos that capture Share’s vision. 

The first is a social experiment between the privileged and the underprivileged, while the second highlights the components that form the Share Ecosystem – the Sharepreneur, Sharepartner, Sharementor, Sharecreator, and Sharesponsor.

Karl Satinitigan, Programs Head of Negosyo Center Team, tackles social entrepreneurship as a way to promote livelihood programs that help alleviate poverty. Complementing this, Rags2Riches President and Co-Founder Reese Fernandez-Ruiz and YES volunteer Alden Richards share their actual experiences and insights gleaned from actually taking part in various social entrepreneurship programs.

Share brand manager Anil Ratanchandani emphasizes that the Share team aims to bring the brand to its audience in a happy and positive way, as reflected by Share’s fun, relaxed and colorful design aesthetic.

Anil also notes that the new line’s name underscores its bigger goal to promote inclusive growth. “We believe there are so many simple ways to do your share in bringing about inclusive progress in the Philippines -- you can do that with the simple act of sharing,” says Anil, “so it feels great to share!”

For more info on how to share your way, you can visit

Happy Holidays!

No comments