Heineken invites Filipino fans to celebrate Bond’s film partnership with an exclusive movie premiere

Ahead of the worldwide release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s Spectre this autumn, Heineken® announced the latest chapter of its 17-year global partnership with the iconic James Bond film franchise.

Heineken®’s Spectre campaign invites consumers into the legendary world of James Bond. A new TVC starring Daniel Craig has been released globally and is available for viewing on http://heineken.com. The campaign in the Philippines will be supported by an exclusive movie premiere event on November 6, 2015 at SM Aura.

Fans of the film franchise will get a chance to open Bond’s world and attend the movie screening through a contest on Instagram and Twitter. The contest, #BondsWorld, will be ran by known personalities in the Philippines —individuals who have been the epitomes of living the legendary life– actress Maxene Magalona and Philippine Football National Team member Anton del Rosario.

Maxene and Anton are among the many fans who are anticipating the latest installation in Heineken® and James Bond partnership, a relationship that stretches over seven Bond films. Heineken® and James Bond fans can stand a chance to win tickets to the move premiere by following #BondsWorld on Instagram and Twitter.

Mr. Cyril Charzat, Senior Director for Regional Marketing and Sales at HEINEKEN Asia Pacific, said, “Heineken® and James Bond have been worldwide partners since 1997, and we’re delighted to be continuing the relationship with Spectre. Partnering with the Bond franchise enables us to create exciting and cutting-edge integrated global marketing campaigns that bring value to both the film and the Heineken® brand everywhere in the world.”

Heineken® is an international premium lager and was first brewed in Amsterdam, the Netherlands in 1864. It has since expanded its footprint and is now enjoyed in 192 countries around the world. Heineken® is available in the Philippines at leading supermarkets, convenience stores and bars.

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