This Black is for your Teeth

Back in my younger day, our school dentist keeps reminding us about the four basic rules of good oral hygiene -brush and floss daily, eat a balanced diet with limited snacks, use fluoridated products, and visit the dentist regularly.

She also said that it is also important to have a good set of toothbrush and good toothpaste. And you know that when you are here in the Philippines, we only have one brand in mind – Colgate.

And recently, Colgate introduced its latest innovation from Colgate Total®, the Colgate Total® Charcoal.

Changing the teeth-cleaning landscape by going beyond the surface and deep between teeth with a bold, new ingredient – charcoal, Colgate introduced Colgate Total® Charcoal Deep Clean as it penetrates hard to reach places between teeth. 

This innovative toothpaste reduces bacteria build up by up to 90% 12 hours after you eat and drink. While most toothpaste doesn't help fight plaque after you brush, Colgate Total® toothpaste has a unique formula that helps fight bacteria build-up. It attaches to teeth to form a protective shield, giving you complete 12-hour bacteria protection.

The activated charcoal found in Colgate Total® Charcoal Deep Clean works as a toxin absorbent on the surface of the teeth. Most commonly known as a bacterial filter for water and as a household remedy for upset stomachs, you can now benefit from the untapped cleaning potential of charcoal in convenient toothpaste. 

You can now experience a deep clean, all the way to places between your teeth, only with the new Colgate Total ® Charcoal Deep Clean, which is sold in all leading supermarkets, drugstores, and department stores nationwide at standard retail price of Php126.20 for the 150g tube, and at standard retail price of Php87.05 for the 90g tube.

For more information, like Colgate Philippines on Facebook or visit the website at

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