AXE Launches Apollo 2013

It has been a great dream to many Filipinos to see the world from a different perspective. And its been a life long dream to most of us to travel up there in space, despite of lack of equipment to fly up there in there space. But this year, that dream might end to that lucky person who will be picked for the AXE Apollo 2013.

Yes, you're right, AXE, the nunmer1 fragrance brand on Earth, has announced that, together with a space travel agency called Space Expedition Corporation (SXC) and XCOR Aerospace, they will be launching people out in to space. And they are not talking about the kind of ‘space’ boys ask their girlfriends for, but the actual space – that black float-y kind outside the planet!

And to celebrate this historical launch, a new fragrance called AXE Apollo was also shared at White Space, Makati last week, which was attended by models, celebrities and personalities that show excitement to this great idea.

Hosted by ABS-CBN repoorter Atom Araullo, guests were treated to a night of galactic fun and excitement including a sumptuous dinner that was inspired by these outer space mission, drinks that brought everyone that "lighter' feel and music that brought the house down back to Earth by DJ Callum David! Muy gwapito!

Atom Araullo

DJ Callum David

AXE Philippines Brand Manager Gem Laforteza shared “We offer two tips to getting girls to notice you: smell awesome all the time and be a freaking astronaut.”

So, if you wanna become the first Filipino space traveler and be of the the ranks of Neil Armstrong, Buzz Aldrin, and Han Solo, sign up for it at The site has more details about the program.  You may also visit the AXE Philippines Facebook fan page at for more information.

Good luck to everyone, I'm fine here on Earth with DJ Callum or Atom! Hahaha!

1 comment

Elmer Domingo said...

Gwapo talaga nila Atom Araullo at Callum David! Perfect endorsers :)