Be the Next Electrolux Wok-A-Holic Kitchen Star!

This year, as the exciting cooking competition of the trusted home appliance, Electrolux, continues, 12 participants will have the chance to be part of a culinary boot camp and compete for the title of Wok-A-Holic Kitchen Star!

In line with its 10th Anniversary, Electrolux is once again calling on all culinary enthusiasts as they launch the 3rd Wok-A-Holic cooking competition in the country.

With this year’s theme, Wok-A-Holic Kitchen Star, Electrolux is searching for 12 participants who will cook their way to the top and win the grand prize that includes a culinary scholarship from CCA Manila, an Electrolux kitchen showcase and gifts from this year’s Wok-A-Holic partners. 

I had a chance to cover last year's Wok-A-Holic Cooking Challenge so I'm quiet familiar as to how challenging and fun this will be. Open to all amateur cooks, Wok-A-Holic will hold a Kitchen Star Boot Camp for its Top 12 participants featuring Wok-A-Holic judge and celebrity chef, Chef Bruce Lim as headmaster. 

In this two-day boot camp, Chef Bruce Lim along with Chef Jonathan Bautista and Chef Rosebud Benitez will teach the 12 contenders some kitchen tips and tricks as well as test their skills through various cooking challenges, to prepare them for the Grand Wok-A-Holic Cook Off, which will happen on June 17, 2012 July 8, 2012.

If you think have what it takes to be the next Electrolux Wok-A-Holic Kitchen Star, all you have to do is 'Like' The Little White Book Facebook page and upload a photo of yourself cooking your favorite wok dish. Attach your recipe and tell us why you deserve to be one of the 12 contenders for the competition.

Deadline of submission is only until May 31, 2012!  The search for the next Wokaholic Kitchen Star is extended until June 15 NOW!

For more information you can log in at, or on Facebook at You can also follow Eletrolux at Twitter through

See you all there!


maan said...

my bro wants to join, thanks for the heads up! :-)

Alex De Vera Dizon said...

Ay, gow! Dali! Baka manood ako ulit ng competition, I'll have someone to cheer on. ^_^

Elmer Domingo said...

Wow! Buhay pa pala Electrolux? Hehehe. Sikat na sikat yung commercial nila nung bata pa ako :)