DOT launches Turista-ra na!

In partnership with the Philippines Retailers Association (PRA) and Philippine Chambers of Commerce and Industry (PCCI), the Department of Tourism (DoT) will launch a tourism campaign that will boost the retail practices of micro entrepreneurs in the tourists' hot spots of our country.

With a title Turista-ra Na! "Lakbay-Turo para sa Micro-Tourism Enterprise", a series of seminars featuring renowned source speakers and retail specialists will share their knowledge and expertise in best retail practices, innovations and tools necessary to build up these micro businesses all over the country.

On its media launch that I got to attend, DoT Secretary  Alberto A. Lim told us that  this a true social initiative in making sure grassroots retailers in these tourist areas will have an up-to-date knowledge on the latest trends and practices a micro business owner should know.

Secretary  Alberto A. Lim

Sec. Lim also shared that tourism helped accelerate the retail industry last 2010 with 27% of tourists spent money by shopping and with this, the retail industry grew by 12% from 5.5% of 2009.

Also present at the event were Vice Chairman of Philippine Retailers Association Ma. Alegria S. Limjoco and Vice President for Tourism of Philippine Chamber of Commerce and Industry Mr. Samie Lim. 

And even though the said campaign went through a lot of scrutinizing questions and feedbacks from different media personnels, DoT, PRA and PCCI are in good spirit to pursue this project and make the country not just some vacation spot but more of a touchdown to pasalubong shopping capital of the world.