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Easy Pha-Max Wheatgrass Celebrates a Decade of Wellness and Success

From influencing the Philippines’ wellness landscape to making a difference to the lives of Filipino families, Easy Pha-max Wheatgrass continues to grow by leaps and bounds and remains to be a sought- after superfood stalwart in the country.


Founded in 2007 by Malaysian businessman Edward Ling, Wheatgrass CAN International (WCI) started with a modest beginning. Little did he know that in humble confines of a rented apartment in Dian, Makati will be the birthplace of a wellness brand that’s synonymous with vigor and vitality. As the country’s largest distributor of wheatgrass products with cleansing, alkalizing, and nourishing benefits, Easy Pha-Max Wheatgrass is now considered a household name and continuously making waves in the country for over 10 years.

Wheatgrass C.A.N. International Inc. Brand Ambassador Ms. Dyan Castillejo

That’s why Easy-Phamax Wheatgrass’ lifestyle-centric campaigns talk about relatable real-life situations that get to the heart of the consumers. “Sickness leads to bankruptcy, emotional pain, and ultimately suffering of the whole family. By riding on different monthly health awareness events and strategies that enhance product knowledge about wheatgrass, consumers were able to develop a serious desire to lead a healthy and active lifestyle over time. Through our consistent marketing efforts, consumers of Easy Pha-Max Wheatgrass were able to discover its one of a kind health benefits, which all play a big part for the overall prevention strategy that could positively impact their future,” said Wheatgrass C.A.N. International President and CEO Edward Ling.


Because of our fast-paced, harried lifestyle, eating healthily is almost next to none. More often than not, vegetables are absent or inadequate in family meals thus the need for supplementation. And since one sachet of Easy Pha-max Wheatgrass is equivalent to 10 kilos of vegetables, the “No veggie, No problem” slogan strongly appealed to individuals who deviate from vegetables in their diet.  Each sachet is not only loaded with nutrients, its patented Indoor Organic Cultivation (IOAC) process is an assurance of the product’s safety and purity that’s guaranteed free from bacteria, mold, and chemicals. Additionally, its organic fertilizer that allows roots to grow and spread even in the absence of soil that contains the cancer-fighting abscisic acid is what makes Easy Pha-Max Wheatgrass a powerful concoction.


The Father of Wellness, Edward Ling adds “Wheatgrass is all-natural and has a unique property of nourishing the blood. Another factor that brings the product to the consciousness of the consumers is the wheatgrass’ chlorophyll content, which is considered the "green blood" of the plants that helps to sweep out toxins and heavy metals in the body. Well-nourished blood means optimum cell regeneration, which makes oxygen and nutrients get to travel around the body freely. In addition, healthy blood flow is the foundation of good health and one of the secrets of long life, so paying attention to our blood health should be a serious goal."

The brand has been synonymous with the longest-running brand ambassador, sportscaster and fitness advocate Dyan Castillejo who truly remains to be one of the most influential personalities of all time. Her admirable physique, active lifestyle, and wellness advocacies encapsulate Wheatgrass C.A.N.’s mission of changing lives with optimum health as the beginning.  “With the goal of reaching out to the next generation, fifteen-year-old Matthew Castilejo-Garcia joins his mom Dyan as one of the lead ambassadors of the brand. Now overtaking the world through tennis, Matthew’s burning passion for sports and wellness makes him the perfect fit to launch our products to the young consumers,” added Ling.

To welcome the year with a bang, Easy Pha-Max Wheatgrass recently celebrated its decade of success and long-standing market leadership at the Manila Polo Club. Industry leaders, ambassadors, partners, colleagues, and supporters gathered for a night of revelry and thanksgiving with the freshest update of what’s more to come. With its people, the main asset of the company, its top sales managers and leaders like Vice President, Head of Corporate and Consumer Health Jansen Calayag Senior Manager and Head of Marketing Corporate and Consumer Health Armi Montano were recognized for their hard work, dedication, and commitment during this event.  A strong advocate of preventive health, Wheatgrass C.A.N. International’s head and shoulders above success are merited to its hard-working team who share a passionate goal of transforming lives.  Its empowered and talented wellness consultants, administrative department, sales and marketing team who work behind the scenes are considered the company’s greatest asset in reaching the vision of a lifetime of health and wellness.

Easy Pha-max Wheatgrass comes in original, honey, and lemon flavors and available in all Mercury Drugstores, S&R, Watsons, and other leading supermarkets nationwide.  For order and inquiries, contact Customer Service Hotline at (02) 8901111 or 09055757799 and follow social media pages: Wheatgrass C.A.N on Facebook and @ilovewheatgrass on Instagram and Twitter.



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