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August 30, 2017

Asus Philippines Launches Zenfone 4 Series with New Ambassador Gong Yoo and Bea Alzono

After months of being near tight-lipped, ASUS Philippines finally unveiled the long-awaited Zenfone 4 series into the local scene – in the most unique and vibrant manner yet along with South Korea's Gong Yoo and Philippines' Bea Alonzo: the rising of its very own city at SMX Convention Center, Pasay, dubbed the Zenfone 4 City.'


With architectures intricately personalized to each Zenfone 4 variant’s personality, ASUS Philippines veered away from traditional practices and revealed each Zenfone 4’s capabilities in more experiential ways than before. The bold but creative move was done in hopes to provide event goers better understanding of each smartphone and how amazing each one is, independently – especially in the realm of mobile photography.


 “We wanted to bring something not only creative but also innovative to the table, as well as tell what’s true to us being born explorers -- that’s why we decided to build our own city.” Product Marketer for ASUS Smartphones, Francis Garcia, enthusiastically admitted. “Because what can be more versatile for adventures than a city? There are a lot of discoveries to be made in the urban jungle, so many alleys to explore, rooftops to hop, people to meet, and - most of all - so much moments to be caught.”

ASUS Philippines  Country Manager, George Su, shares the same sentiments, “For one to fully understand the power behind the Zenfone 4 series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city. ” He added, “That is why we are very excited to have our dearest friends and partners share with us moments of exploration and discovery of what the newest Zenfone 4 series really is, and how it will innovate the landscape of smartphones towards the incredible.”

The Global and Local Faces of Zenfone Series

Widely was it known that the much celebrated Korean actor, Gong Yoo, joined the ASUS Zenfone family this August 2017, as the face of the Zenfone 4 and Zenfone 4 Selfie. Legions of his fans from all over the world have come to know him for his stellar roles in The 1 st Shop of the Coffee Prince (2007), Train to Busan (2016), and The Guardian: The Lonely and Great God (2016-2017). But what a lot do not know yet is the true story behind this partnership between one of the most popular Asian actors in the world, and the global tech juggernaut from Taiwan – which all came to fruition once Gong Yoo first experienced the game-changing ASUS Zenfone AR.


“When the ASUS team showed me their Zenfone AR, I was completely stunned at how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features,” said Gong Yoo. “It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together. I am looking forward to embarking on this amazing adventure with the new Zenfone 4 series.”

With ASUS Philippines as one of the main markets in the APAC region, Pinoy fans of Gong Yoo will be delighted to know that limited-edition Gong Yoo merchandise and freebies will soon be made available in key ASUS and Zenfone stores, with every purchase of a new Zenfone 4 series smartphone.

With the aforementioned powerhouse line-up of phones under the Zenfone 4 series, it was only fitting that ASUS Philippines turn the starpower a notch higher with the introduction of another influential name within the local market as the local brand ambassador of the Zenfone 4.


Widely considered as one of the best actresses of this generation, Bea Alonzo joins the Zenfone 4 family, eager to showcase her talent and passion for photography.

Dubbed as the Movie Queen of the New Generation, Alonzo will also star in her very first two-part web series, in partnership with ASUS Philippines. “Being part of the Zenfone Family is an incredible venture for me not only as an actress but also a hobbyist too, and I’m very excited to be a part of the project.”

She said. “This is all new and I will try my best to give everyone something they will love.”

"We Love Photo" with the Zenfone 4 Series

Photography has always been instrumental in catching and immortalizing moments that you want to treasure as you continue exploring life. ASUS understands that sentiment quite well. With, the tech giant provides a line-up of incredible smartphones that is considerably at par with professional cameras, not only to you the assurance of memory captured in top-of-the-line quality but also give you an experience in photography like never before.


The latest generation of Zenfone models is bannered by its two powerful flagship smartphones: the Zenfone 4 and the Zenfone 4 Pro – both equipped with the finest and most advanced technologies for an incomparable mobile photography experience.

The ZenFone 4 features a top-of-the-line dual-camera system that expands creative options to new heights. Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4μm pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light. Its 120° wide-angle camera provides a 200% larger view than standard normal smartphone, letting you fit more scenery and people. Its camera performance is further improved by the Qualcomm Spectra™ 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.


The Zenfone 4 Pro* was engineered to provide luxury in every detail of your shot. With a dual-lens camera system featuring a standard camera with the Sony flagship IMX362 image sensor, an F1.7 aperture lens and a 10x total zoom capability, and a front-facing selfie camera with fast phase-detection auto-focus, this special variant captures gorgeous photos that is at par with professional cameras. The ZenFone 4 Pro is the world’s first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel™ Engine, which promises 8x brighter photos in low light. Powered by the latest Qualcomm® Snapdragon™ 835 Mobile Platform and 6GB RAM, the ZenFone 4 Pro delivers a smooth and responsive camera experience, and the best performance with today’s apps and games.

The Zenfone 4 Pro retails at Php39,995.00, and will be made available via pre-order by mid-September.

The Zenfone 4, which retails at Php28,995.00, will come with a JBL Clip 2 portable Bluetooth speaker, a premium Clear Case and ZenPower Slim. Those who will place pre-orders from August 19 to September 3 will also receive an ASUS tripod. Both variants of the Zenfone 4 Series will come in two colors: Midnight Black and Moonlight White.



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