April 20, 2017

GfK: APAC major domestic appliances market continues to register positive growth

Rising consumer sophistication in Asia Pacific is contributing to the positive sales trends of the major domestic appliances sector in the region. From February 2016 to January 2017, a total of USD11.13 billion worth of air conditioners, washing machines and refrigerators were sold in 12 key markets in APAC, representing a 5 per cent growth as compared to the same period in 2015. 

Across Asia Pacific’s tracked markets of Singapore, Taiwan, Hong Kong, Thailand, Vietnam, Indonesia, Malaysia, Philippines, Myanmar, Cambodia, Australia and New Zealand; three countries namely Vietnam, Philippines and Taiwan exhibited the highest growth in sales of 18 per cent, 14 per cent and 5 percent respectively across all three key major domestic appliances segments. 

April 19, 2017

Converse Unveils Forever Chuck a Film Celebration of Chuck Taylor

New content debuts diverse collective of people  brought together by Converse who are driving and redefining youth culture.

Rooted in youth culture, Chuck Taylor has been and will continue to be, an ever-lasting symbol - never a trend. Chuck is 100-years old, and still brand new. To bring the street style icon to today’s generation, the “Forever Chuck” campaign launched this past February as the first global initiative to serve the encapsulating spirit of youth. Taking over social media feeds, retail displays and digital commerce with engaging stylized images, the videos all told stories of Chuck’s rich history and bright future as a cultural mainstay. 

Today, Converse officially debuts the most pinnacle piece to the story of Chuck. The “Forever Chuck” content is a film that punctuates the campaign by taking a stand for the community of Chuck fans worldwide. It exudes a youthful energy and spirit for the next era of Chuck by bringing together a collective of bold individuals, all pushing their respective scenes forward. The people chosen share Converse’s brand values and span a range of genres, appeal and notoriety and are collaborators who will focus on communicating compelling stories.

“The Chuck Taylor has been a cultural icon with a rich history and even more incredible future,” said Julien Cahn, Chief Marketing Officer at Converse. “Through the debut of our Forever Chuck film, we will have officially introduced our collective of exciting people, who share our brand values and are driving the spirit of youth culture forward.”

Forever Chuck Cast 
(in order of appearance):  

Vince Staples
Marissa Seraphin
Millie Bobby Brown
Sean Pablo
Jordan Clarkson
Keith Ape
Last Night in Paris
Gucci Gang
Winnie Harlow
Lukas Ionesco
Yara Shahidi
Maisie Williams
Salem Mitchell
Olly Alexander
Rejjie Snow and
Bobby the parrot

For more #ForeverChuck campaign, visit www.converse.com.ph or Converse Philippines social media handles – Facebook: www.facebook.com/ConversePhilippines and Instagram: www.instagram.com/ConversePH.

April 17, 2017

Selfless selfies for Habitat for Humanity: Top Five Global Brand Vivo turns insta-hearts to insta-donations

After the first ever #VivoPerfectSelfieCup, top five premium global smartphone brand Vivo fulfilled its promise: donating all proceeds of the promo (a total of Php101,980) Habitat for Humanity Philippines, a non-profit housing organization tacking poverty by building and renovating homes for families in need.

Vivo brand director Annie Lim and Vivo brand executive Christian Jocson handed over the donation to Francis Hussein Mamasabulod, Habitat for Humanity Philippines partnership manager, and Rowena Kakilala, Habitat for Humanity Philippines individual giving manager last March 22 at the non-profit organization’s headquarters in Makati City. 

Also present in the event were Vivo brand executive Charisma Buan, Vivo digital specialist Nelson Perez, Habitat for Humanity Philippines individual giving officer Tricia Abrigo and Habitat for Humanity Philippines direct marketing officer Mateo Bautista.

Sponge Cola for Easy Pha-Max Wheatgrass

Philippines’ first and leading wheatgrass brand has recently signed one of the most admired Pinoy rock bands Sponge Cola as its newest endorser. The first and only wheatgrass brand that uses leaves to the roots that’s cleansing, alkalizing, and nourishing, it’s also most prized for its abscissic acid, a powerful antioxidant that helps to eliminate free radicals and reduce risk of cancer.

Easy Pha-max Wheatgrass is the most trusted wheatgrass brand that powerfully preserves its proteins, vitamins, minerals, enzymes, and chlorophyll. With Sponge Cola’s well-rounded personality and active lifestyle, Easy Pha-max Wheatgrass health enhancing benefits helps them be at their best while inspiring the wellness-conscious millennial market”, says Wheatgrass CAN International Inc. President Edward Ling

Inspire Creativity Through Summer Art Programs at Global Art

Summer is the best time to involve your kids in a myriad of activities that will make their vacation fun and memorable like art programs that will not only keep them busy but will inspire creativity as well.

Creating art fuels the imagination and takes it a step further. It is also a way of unraveling what hidden talents a child has.

This is what Global Art offers. It is school where toddlers, teenagers and even adults are encouraged to unleash their creative potential through world-class art enrichment programs. 

April 12, 2017

Why NBA Superstar Stephen Curry trusts Vivo V5 Lite for perfect selfies?

National Basketball Association (NBA) Superstar Stephen Curry has been tapped by Vivo, the top five premium global brand, as the official endorser of all its newest smartphones, including the latest addition to the V5 line, the Vivo V5 Lite, equipped with a 16-megapixel front camera.

NBA Superstar Stephen Curry is the official endorser of all Vivo phones, including the V5 Lite

Trusted by no less than the Golden State Warriors point guard and two-time Most Valuable Player (MVP), the V5 Lite has captured the hearts of the selfie-centric local market because of its premium specifications and its reasonable price of Php9,990

The V5 Lite features a face beauty mode 6.0, which naturally enhances the skin tone and a selfie softlight, enabling users to take selfies even in poor lighting conditions.

April 11, 2017

Top five global brand Vivo forges an exciting partnership with Smart Communications

With a vision of providing the optimum smartphone experience for Filipino consumers, Vivo Mobile Tech Inc., top five premium global smartphone brand, inked a partnership with Smart Communications, Inc., the country’s leading wireless services provider, last March 22 at the PLDT Ramon Cojuangco Building in Makati City. 

The branding teams of Smart Communications, Inc. and Vivo Philippines after the signing of their tie-up, which will feature Smart mobile promos.

“As part of our aggressive roll-out of our LTE network across the country, we are excited to work with top smartphone manufacturers like Vivo to bring more LTE-capable devices into the local market,” said Patrick Tang, vice president and head for Smart Postpaid Brand and Device Management.

Smart Communications, Inc. representatives Gerard Milan and Miriam Choa, and Vivo Philippines representatives Hazel Bascon and Annie Lim smile after sealing the deal between the two companies.

“LTE gives the best mobile data experience to our customers, and more LTE devices in the market means that more people will be able to take advantage of and enjoy the powerful LTE network that Smart is putting in place,” he added.

April 10, 2017

Capture every detail of life’s precious moments with Y53 from top five global brand, Vivo

Filipinos are known to treasure life’s milestones and moments, no matter how big or small, through photographs. When purchasing smartphones, they look for one with impressive camera features but are usually faced with a common problem: phones with high-quality cameras come at a hefty price. 

Capture precious moments in photos for less with top five global brand Vivo’s Y53, with an 8-megapixel camera and an ultra-HD mode available at Php 6,990.

Now comes Vivo, the top five premium global brand, and its Y53, which enables Filipino photo enthusiasts to capture every detail of precious moments for less. 

With a price tag of only Php 6,990, Vivo Y53 is equipped with an 8-megapixel rear camera, capable of capturing clear details. The rear camera features an ultra-HD (high definition mode), a feature that enables users to seize several consecutive images, combine these, and render up to 32-megapixel photos. 

April 07, 2017

Chuck Taylor All Star Ii Shield Lycra: Defense Against The Wet

The fit of Lycra, Lunarlon insole, welded micro suede upper and Converse proprietary shield coating keeping you comfortable as you move through the day even in the wet with the new Chuck Taylor All Star II Shield Lycra sneakers! 

This Counter Climate sneaker has also the following features:

  • Water-repellent Shield coated Lycra and
  • Removal of medial eyelets to help keep you dry
  • Reflective pull tab heel counter for easy on and off
  • Padded, gusseted tongue and
  • Lunarlon sock liner for comfort

Blanco Cook System - Designed for the Food Industry

For professional kitchens, having the right equipment is very important because they can make or break a food business. Innovative technology and reliable performance are what seasoned chefs are looking for in order to prepare quality dishes efficiently.

One such product that is acknowledged world-wide for its state-of-the-art features is the Blanco Cook System, distributed locally by Technolux.

April 06, 2017

6 Safe Driving Tips this Holy Week

Holy Week is just around the corner and while many use this time to stay at home and reflect, a good number of Filipinos take the opportunity for a much-needed road trip to spend time with their loved ones away from the hustle and bustle of the city. 

To guarantee a safe and hassle-free drive to Lenten season destinations, Ford is providing some tips before hitting the road:

March 27, 2017

#ChuckIILuxLeather: Textured Leather And Chuck II Comfort

The Chuck Taylor All Star II Lux Leather has an embossed polka dot leather upper - a subtle touch for those who like to pay attention to detail that’s worth a second look. Per usual, this Chuck II sneaker features a Lunarlon insole for cushioning, a padded non-slip tongue but also has a micro-perforated leather lining for that extra touch.

Available in white and black, The Chuck Taylor All Star II Lux Leather sneakers is for only Php5,430.

March 22, 2017

James Reid and Fujifilm X-T20

Just when you thought your Fujifilm X-T10 couldn't get any better, here comes the Fujifilm brand ambassador James Reid along with the whole Fujifilm Philippines team sharing the latest innovation to this quirky mirrorless camera, the X-T20.

Last March 11 at the Glorietta Activity Center in Makati City, photography professionals and enthusiasts were treated to an afternoon of amazing mirrorless experience as Fujifilm Philippines opens to everyone their amazing display innovations including the stellar X-T20.

March 21, 2017

OPPO joins Lazada Anniversary for the Hottest Summer Sale

Itching for something exciting this summer? Get ready for the hottest sale this time of year as OPPO celebrates Lazada’s fifth year anniversary with amazing discounts on its popular phones!

Global electronics company OPPO is offering up to 50% discount on select items at Lazada’s 5th Birthday Anniversary Sale happening this March 21 to 23. All discounted phones will also be available on the brand’s official store on the e-commerce website.

“Nakaw”: Philippine's entry for the Cannes Film Festival 2017

A story of of Bateng, a young boy who triggered a series of life-changing events when he stole an old woman’s purse, “Nakaw”, a crime, drama, and thriller film, which is collaborated by Arvin Belarmino and Noel Escondo, also Patsy Ferrer (of Cut Print Productions).

"Nakaw" was first screened during Instituto Cervantes’ 15th Manila Spanish Film Festival as an official selection and it has been going the rounds of different film festivals in the country.

March 16, 2017

Fujifilm and Bea Alonzo Celebrate Memories through Instax Memory Lane Album

Digital may be the “thing” to day, but for some people like actress Bea Alonzo, printed out photographs of her family, friends and travels still matters and can a lasting memory to her. That’s why when Fujifilm Philippines recently launches their instax summer offering, photo enthusiasts, travelers, fashionista and creative bugs like Bea rejoice as this will give a whole new meaning and colorful way to their life-long collection.

After the well-received Photo Diary, Fujifilm Philippines now shares the Memory Lane Album, a unique instax album made of thick-bordered pages where you can insert your instax prints and create a long-lasting and creative memories in one.

As the brand fulfills its promise of sharing new ways to preserve memories and make them last for generation, Fujifilm Philippines’ Memory Lane Album will keep in place those instax photos.

March 14, 2017

Summer Picnic with King Sue

Nothing screams summer more than school vacation, a day at the beach and picnics. Now that the sun is out and the probability of rain-drenched days is very small, it’s time to bring the family and friends out to the park or a daytrip to a nearby resort. 

Easy-to-eat and fuss-free dishes are a must in any outdoor outing. But packing up food and keeping them safe can be tricky. King Sue shares these tips that will make your outing a walk in the park.

Home Credit takes on another meaning: Happy Customer

Their rebrand comes with a smile - in more ways than one.

Home Credit Philippines, a company that allows customers to avail of gadgets, appliances and other goods through installment with simple requirements, recently unveiled a new, modern look. It is part of a worldwide rebrand that includes Home Credit's home country Czech Republic.

This comes as Home Credit continues to take on a “customer first” philosophy, and this direction shows in the company's new logo.

The new Home Credit icon? It’s none other than the company’s own version of the classic smiley. This new look is much different from the old logo, which showed the very first-ever item bought via Home Credit: a refrigerator.

March 13, 2017

When Farmers Comes First: A Choice of Giving Back to the Farmers of Bicol

For every one farmer in the world, there are 19 in the developing world. In a survey conducted by the Philippine Statistics Authority in 2012, 12.09 million people work in agriculture. This amount figures to about 1/3 of the country’s total employment. However, even with all the people in that sector, the contribution of agriculture to the economy only makes up a mere 11%.

In Bicol, agriculture makes up 30% of the region’s GDRP and about 44% of the total population are employed in this sector. According to the Bicol Regional Development Plan of 2011-2016, most of the families in agriculture belong to poor and vulnerable sectors, most of whom are unable to complete their schooling due to lack of funds or access to quality education.

Technolux joins WOFEX 2017 in Vigan March 16, 17 and 18, 2017

Technolux will participate in this year’s World Food Expo (WOFEX) to be held at Vigan Convention Center from March 16, 17 and 18. 

Touted as the biggest food show in the Philippines, the event serves as a giant exhibition and marketplace showcasing the latest in supply solutions from major industry players such as Technolux, recognized as the country’s largest importer and distributor of a complete line of foodservice, small wares and laundry equipment. 

Watsons Philippines Shares #MakeYourSummer Campaign

Make your summer however you want it to be during this season of endless adventures and possibilities. There’s no holding you back now! Not even your fear of skin darkening or showing off your after-holiday tummy can stop you from conquering the sunny days! This year, Watsons says, make the summer yours.

Watsons’ “Make Your Summer” campaign wants you to stop hiding and create the perfect summer according to your rules. With all the products available in stores, Watsons surely has something for all the fun activities you’ve got planned so you’re free to do whatever you want without any worries. 

Karylle  Yuzon Belo Ambassador and Patty Laurel Filart Host and Blogger

Make your summer sexy and flaunt your bikini body for everyone to see with our safe and effective slimming products. 

March 11, 2017

Ryan Agoncillo is Most Trusted TV Presenter

TV host Ryan Agoncillo adds another distinction to his name after being voted as the Most Trusted TV Presenter at the recently concluded 2017 Readers Digest Trusted Brands Awards held.

He joins a very elite group of personalities composed of Jessica Soho, Mike Enriquez, Vic Sotto, Toni Gonzaga and Manny Pacquiao who have received the Trusted Personality Award in the Philippines.

It was the seventh consecutive year for Soho, the second for Enriquez and the first for Agoncillo who said it was the most special recognition he has received in his career.

March 10, 2017

Never have to worry about Apple repairs again

Turning in a device for servicing can be such a nerve-racking experience. If you’ve ever felt uncomfortable spending a day without your phone, imagine the anxiety when you surrender it for an unspecified length of time.

It feels like pacing back and forth outside a hospital room. Ideally, you get your gadget back good as new. But if you’re unlucky, you can get anything from unexpected charges to parts swapped without your consent.

That’s why Beyond the Box - the country’s foremost Apple Premium Reseller - is now filling in the gap by opening a service center where transparency is key.

The Power of Apple, Yours in 24 Installments.

There’s never been an easier time to finally get an Apple device.

Beyond the Box, the country’s foremost Apple Premium Reseller, is offering the iPhone SE for as low as Php990.00 a month for 24-month installments. The promo is available until March 31, 2017 for all Citibank, Unionbank, and BPI cardholders. Every purchase also lets you pick a free premium item, such as Laut iPhone SE cases, NudeAudio speakers, Ye!! Selfie Sticks or Ye!! Energy Packs.

Converse and Winnie Harlow Spotlight Global Fashion

The final installment of the Converse Forever Chuck series dives deep into Chucks, from the Runway to the Streets. Paying homage to two of the biggest fashion hubs in the world, London and Paris, the video dives deep into Chuck Taylor’s iconic influence on global fashion.

Hosted by international model Winnie Harlow and directed by award-winning filmmaker Karim Huu Do, the video explores the latest trends in high-low styling that pairs corner thrift shop finds with haute couture. Speaking with ground-breaking leaders within the street style scene, Harlow brings viewers into the forefront of trend-driving fashion movements in London and Paris. The video will also feature cameos from some moguls in the fashion industry who have come to embrace Chuck Taylor as part of their style, including Gucci Gang, Jeremy Egry of Etudes Studio, Sarah Andelman (founder of street style mecca Colette) and Emma Hope Allwood of Dazed.

March 08, 2017

Carrier Gives the SlimPac Series a Makeover with the New Klarwind and XPower 2

Style and function are a lifestyle essential. From clothing to accessories to appliances, the growing preference is for both the sophisticated and functional. With this in mind, Carrier Philippines has given its SlimPac series a makeover with the introduction of the Klarwind and XPower 2 floor-mounted air conditioners, designed to not only quickly cool its surroundings but also blend in.

Klarwind and  XPower 2

Powerful in performance, energy efficient, and alluringly elegant, the designs of the SlimPac Klarwind and XPower 2 perfectly fit a stylish space, matching the aesthetics of the modern man or woman - whether at a contemporary home or a small office. The new units are the results of Carrier’s never-ending commitment in providing only the best products and a unique experience for its consumers.

March 07, 2017

Vitamix® Premium Blender: Fast, Efficient, and Powerful

Vitamix®, together with its three ambassadors, hosted a delicious afternoon to showcase how amazing this premium blender is. The venue was filled with healthy and refreshing greens as part of the table setting. Even the photo wall had a calming rustic style reminiscent of laid back country vibe. All these were carefully selected and designed to set the mood for the program proper, and that is for Vitamix® to deliver the healthiest dishes - fast, efficient, and powerful.

As soon as the notable guests arrived, the likes of homemakers Nicole Ortega, Juana Manahan-Yupangco, Financial Tech executive Chinky Apostol, fitness enthusiast Gelli Victor, The Expat Dietician Rebecca Lwin, and Chef Philip Goulding, were invited to watch a quick demo of how to make your very own pineapple, saba, and spinach smoothie in just 10 seconds with the Vitamix® premium blender. Everyone was amazed at how rich and smooth this drink is, and this was just a teaser of what Vitamix® has in store for these special guests.

WBTV’s Latest DC Series Powerless Now on HOOQ Same-Day as U.S. Telecast

HOOQ, Asia’s largest video-on-demand service today announced that Warner Bros. Television’s latest DC series Powerless will now be available on HOOQ, same day as the US telecast. DC fans can now enjoy a super-charged collection of TV series from the DC Universe, including Supergirl, The Flash, Lucifer and Powerless – all available same day as US broadcast.

“It has been an exciting start of the year for us here at HOOQ with some of the best DC TV series all available on our platform, many of them exclusively. With the addition of Powerless, which is a delightful tongue-in-cheeck comedy set in the DC Universe, our fans can now look forward to same day as US telecast of yet another DC series right here on HOOQ! It has always been our goal to provide the best entertainment for our customers and we will be adding much more amazing content this year!” said Chief Content Officer of HOOQ, Mr. Krishnan Rajagopalan.

March 02, 2017

Sony Philippines Powers World of Dance PH 2017

Witness passionate and powerful performances take center stage as over 50 of the brightest hip-hop dance crews from all over the country compete in the upcoming 2017 World of Dance Philippines Qualifier, powered by Sony Philippines EXTRA BASS. Head on over to the UP Theater in Quezon City on Saturday, March 4, 2017 as teams battle it out for the chance to represent the country in this year’s World of Dance finals in California. 

World of Dance (WOD) is a global media company that holds competitions around the world and operates a multi-channel dance network on YouTube. Founded in Cerritos, California in 2008, WOD has become the largest urban street dance competition franchise worldwide. Sony Philippines, with its heart-pumping, dance music-oriented EXTRA BASS series is a proud co-presenter in this year’s showdown, the third so far in the country. Delivering deep, punchy bass, Sony EXTRA BASS will get people moving and grooving to the music with passion.

February 28, 2017

OPPO’s breakthrough 5x technology debuts at MWC

At the largest gathering of the smartphone industry held in Barcelona, Spain, mobile technology brand OPPO unveiled the world’s first periscope-style dual-camera technology for smartphones called the “5x Dual Camera Zoom.”  

The groundbreaking technology, which made its debut at the Mobile World Congress, is also the first-ever lossless 5x dual camera zoom that captures images of similar quality to snaps from digital cameras. 

Star Cruises reveals new travel opportunities in first ever Cruise Fair

Traveling is the newest and fastest growing trend as today’s tourism industries are further developing and traveling destinations all over the world become much accessible to the public. Now, more and more people are opening their doors to new travel opportunities whether it be local or abroad, by sea or by air.

From March 1 to 5, 2017 the leading cruise line in the Asia Pacific, Star Cruises, is making its way to Greenbelt 5 Fashion Walk to showcase the company’s newest travel offers and promos especially for this summer.
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