Launched just a few weeks ago, FUJIFILM Philippines presented the X-A3 mirrorless camera through Fujifilm Lifestyle Photofest with its endorser Bea Alonzo and Fujifilm influencers, who include some of the country’s top social media and online influencers at TriNoma, Quezon City.
A true-blue Fujifilm user, Bea Alonzo proudly shared during the launch the news of her recent renewal of her contract with the brand, choosing to continue her partnership with Fujifilm after the success of the “Bea Beautiful” campaign. Like Alonzo, the most popular and sought after social media influencers happen to be organic Fujifilm users. Top blogger David Guison, host and model Janeena Chan, actress and social media maven Alexa Ilacad, singer Rico Blanco, and TV host and model Mari Jasmine are just some of the names in the long list of online personalities who are using Fujifilm products.
Get to Know X-A3
One of the key reasons why Fujifilm remains as the top camera choice among influencers and celebrities like Alonzo and fellow endorser James Reid is because of Fujifilm’s innovative products that capture the needs of today’s young and dynamic market.
Designed with the selfie-loving generation in mind, the new X-A3 mirrorless camera offers outstanding image quality with the Fujifilm’s proprietary color reproduction technology. The X-A3 has an LCD screen that is not blocked by the camera when tilted by 180 degrees, ideal for self-portraits. The LCD monitor also features a touchscreen panel that enable "Touch AF," "Touch Shoot" and "Touch Zoom" functions. Other features such as Eye Detection AF improve self-portrait shooting and the new Portrait Enhancer mode has options to brighten and adjust the skin-tone.
X-A3 is built with a cool, retro design that is desired by stylish users. It is also equipped with an extended battery life of approximately 410 frames per charge. The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting pictures without having to worry about remaining battery power.
Aside from photos, posting videos on social media feed have become quite a trend. The X-A3 happens to have a full HD video recording that lets users capture clear and crisp images. The Film Simulation function can be applied to video recording for a diverse range of creative effects, while the electronic image stabilization function significantly reduces a variety of camera shakes that could occur during video recording. This function allows you to record high quality video with reduced camera shake while walking around with the camera in your hand.
One of the best features of the X-A3 is its wireless communications functionality, which enables remote shooting from smartphones and tablets. Users can transfer photos immediately from their camera to their favorite social media platform. Alonzo, along with Fujifilm online influencers, credit this as one of their top favorite feature about the camera.
Print It Using instax SHARE SP-2
Aside from its mirrorless cameras, Fujifilm also introduced the new instax SHARE SP-2. This small, compact printer that allows users to produce instax prints using images sent wirelessly from a smartphone. It is powered by a rechargeable lithium battery and comes with a USB cable that you can connect to a portable charger (power bank)—perfect for travelers or those who are always on the go.
Unlike its predecessor, the instax SHARE SP-2 prints photos faster and with a more improved image quality. It has new functions to meet users’ preferences and fit their lifestyle of taking and editing photos with smartphones. It also has a new exposure system that promises a higher image resolution.
Users can also edit images and choose different templates and filters before you print. The “Custom Filter” adjusts the brightness, contrast, and saturation of the image, while the “Collage Template” is a fun way to combine two to four images and print it out onto a single film sheet.
Other templates of the instax SHARE SP-2 include the SNS Template that enable users to print images that have been previously uploaded to a social networking service (SNS), and the Real Time template which allows users to indicate in the frame the date, place, weather, temperature, and humidity of when and where the photo was taken.
Among its many improvements, the instax SHARE SP-2 also has a sleek new design and comes in two stylish colors: gold and silver. Already, the Fujifilm influencers have been raving about this nifty new accessory. The instax SHARE SP-2 is definitely a must-have for mobile photography lovers, who would to have instant snapshots of their most memorable moments.
Fujifilm Lifestyle Photofest was made more exciting with booths and side activities from Tripkada, Sample Room, Kashieca and Zalora.