“Joys” of all ages enjoyed a special treat from McDonalds Philippines during the first ever Chicken McDo Day held last April 22.
Chicken McDo’s moderately flaky and crisp coating fully covers the chicken that gives everyone an unforgettable crunch in every bite. The tender and juicy meat that is firmly balanced with salt and a savory flavor also makes it a real joy to eat at any time of the day.
Given only 48 hours to drive awareness for #PaChickenMcDoforJoy, McDonald’s saw impressive numbers on social—two million total interactions on Facebook and 200,000 total interactions on Twitter. The total earned mentions for Chicken McDO increased 12,000 percent compared to daily average. Several hashtags related to McDonald’s trended organically as the event was ongoing such as #PaChickenMcDoforJoy.
To learn more about Chicken McDo Day, visit McDo’s Facebook page, facebook.com/McDo.ph. Like Joys, you can also share your photos enjoying the best tasting Chicken McDo by tagging @McDo_PH on Twitter or Instagram using the #PaChickenMcDoforJoy.