This year, for the very first time since it conceptualization seven years ago, National Geographic Channel’s Earth Day Run will be going international as it marks its seventh anniversary on April 17, 2016. From Singapore, Hong Kong, Shanghai, Tai Chung, to Manila, Earth Day Run 2016 will be celebrated in its the biggest and mos exciting way to promote fitness and care for the environment.
“Each city’s Earth Day Run will be using support from the registration of all participants to help raise money for World Wide Fund for Nature and its projects,” shared Jude Turcuato, Senior Vice President, General Manager - Philippines at Fox Networks Group.
For the Manila leg, National Geographic Channel (NGC) is expecting 20,000 runners to participate in a race course that spans Bonifacio Global City and McKinley West. NGC will once again partner with Cherifer Premium to help make the Manila race its biggest Earth Day Run thus far. Combined with thousands of runners from the other cities, Earth Day Run 2016 will be the largest collection of running Eco Warriors in the history of the race.
“The donations we will receive from NGC will be used in four major programs of World Wide Fund (WWF) for Nature namely Ocean, Water, Climate Solutions and Species,” said Gregg Yan, Communications and Media Manager, The World Wide Fund for Nature (WWF-Philippines).
NGC’s Earth Day Run has consistently helped in promoting sustainable living and supporting environmental advocacy utilizing the popular platform of running in its seven years of operation. As a result, participation in Earth Day Run in the Philippines has increased year on year, allowing NGC to contribute significantly to various environmental causes of WWF.
For the past years, NGC was able to plant 36,000 fruit-bearing trees in a watershed in the Abuan watershed in Isabela, in the Sierra Madres region through the massive participation in Earth Day Run.
Not only was the watershed partially reforested but local farmers were also allowed to care for and harvest these trees for themselves. In 2014, Earth Day Run’s proceeds went to training fishermen affected by Typhoon Haiyan (Yolanda) on how to make and use fiberglass boats, which can better withstand the hard weather common in the Philippines and allow them to continue with their livelihood. Last year, NGC was able to provide portable solar-powered lighting kits to the Tawbuid Mangyan tribesfolk in Mindoro, giving them and Forest Rangers’ camps safe and sustainable light sources off the grid.
Earth Day Run 2016 expects to register 20,000 runners this year, and slots for 5K, 10K, 21K and 42K are open via online registration through the regional site http://www.natgeoearthdayrun.com, which leads to the Nat Geo EDR sites for each country. On-site registration for the Manila leg will be open until March 31 at the Ground Floor of SM Aura Premier NGC is seen on SkyCable Ch.41, Destiny Cable Ch.55, Cable Link Ch.58,Dream Ch.28, Cignal Digital TV Ch.76, GSat Ch.14 and over 300 cable operators nationwide.
NGC, together with its partners, aims to create awareness on the benefits of climate change solution, endangered species protection, watershed management, and food security through the World Wide Fund for Nature. It is hoped that Earth Day Run 2016 will reach more people throughout the region and inspire them to care more for the environment and find more sustainable ways of living.