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September 24, 2015

Romi Garduce and Saab Magalona join global roster of Johnnie Walker

What do some of the world’s most successful athletes, musicians, entrepreneurs, and pop icons have in common?  Happiness has fueled and driven their success.


Joining the ranks of Formula One World Champion and McLaren Honda driver Jenson Button, award-winning actor Jude Law, and American alternative rock band OK Go; Mountaineer Romi Garduce, and musician, actress, and blogger Saab Magalona were recently named as Global ambassadors of the brand that stood for progress, Johnnie Walker.


Held at The Eye, Green Sun, Makati City, Garcuce and Magalona have recently jumped onboard a new global campaign from top Scotch Whisky brand Johnnie Walker to champion joy as the key to meaningful progress, joining a global roster of other extraordinary people from all walks of life.


Aside from just being one of the few, Garduce is also named as the Philippines’ first global ambassador for Johnnie Walker, an title that goes perfectly well with his achievement in career and life.


“As a brand Johnnie Walker has always stood for progress - it’s been the story of our whisky since our founder John Walker started it all nearly 200 years ago. What two centuries of experience have taught us is that progress doesn’t have to be an endless uphill journey - we can enjoy the steps we take and the more happiness we find in them the more likely we are to achieve our goal. Evidence is confirming a conviction that sits at the heart of our brand: Joy Will Take You Further," shares Diageo Philippines General Manager Jon Good.

 

Dr. Matt Killingsworth, a US-based psychologist and scientist who studies human happiness and acted as a consultant for the campaign says “People sometimes think of happiness as a far-off, distant prize only to be won by their years of hard work or when they achieve conventional markers of success, like a higher income or a bigger house. But there is a growing body of evidence that enjoying happiness along the way makes success more likely.”   


Johnnie Walker centers the attention of the campaign upon the real life successes of people who credit the power of joy with taking them further. For Garduce, who has scaled the seven highest summits on all continents, this is indeed the case. 

“Mountaineering is at least 80% mental approach. You don’t entertain doubt - it’s the instinct of believing I can do this. It’s positive thinking. Most of the time, climbing is challenging but afterwards there is, what I call undefined fulfillment - a memory that is there forever,” Garduce concludes.



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