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Scruffy or Shaved: The Gillette Mach 3 Turbo Shaving Challenge

"Filipinos are more aware of design and technology nowadays and how these are vital in their lives, they are also now more conscious about these can play a big part in grooming. Gillette Mach 3 Turbo ensures that Filipinos are more confident about their appearance, so they can look and actually be more confident every day. The new Gillette Mach 3 Turbo delivers an exceptionally closer shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line and contour of the face. The technology reduces irritation and guarantees up to zero redness, thereby making the Filipino more at ease, and capable to tackle whatever challenge come their way," says Mr. Ramachandra Golikere, P&G Philippines Chief Marketing Officer.


In the recently concluded Gillette Mach 3 Turbo Shaving Challenge, which took place at Eastwood City, Libis, mall goers and invited guests were surprised to find themselves holding the Gillette Mach 3 Turbo with such astonishment and delight as it gave them that close-shave-without-redness experience in an instant. And with Boys Night Out hosts Tony Toni, Sam YG, and Slick Rick guiding them and somehow educating everyone on how to improve everyone's current regimen, everybody was convinced that this latest grooming technology from Gillette could give them a cutting edge experience with less redness and irritation.


Men who tried the challenge get to try, first, shaving with the use of disposable razors on one side of their face, and Gillette Mach 3 Turbo on the other side. They found our that shaving with a disposable razors could led to an uncomfortable and rough shaving experience leading to uncomfortable and rough skin afterwards. While with the Gillette Mach 3 Turbo and its recommended shaving regimen immediately showed the difference with a smooth, even and close shave. The distinction was also very visible with smoother skin.


In studies conducted with 7000 men from all around the world, it shows how improper shaving with a disposable razor causes redness, and subsequently, reduced confidence. And through the challenge, representatives of Gillette Mach 3 Turbo demonstrated how to best shave their facial hair. This was further reinforced by the assistance and antics of the three male hosts who discussed how to avoid the post shaving redness among Filipino men.


Guests and passer-bys had a wonderful time trying the new Gillette Mach 3 Turbo for free during the shaving challenge, and all of them were awed by the results. They were made aware of the huge difference from their usual shaving regimen, and have since committed themselves to less redness and irritation. 


Being the pioneer of cutting edge of blade and razor technology for more than 100 years, Gillette keeps on giving a better and safer impact of shaving on men's skin. And to prove its efficiency, Gillette makes a big promise on this product, "Zero Redness. Money back guaranteed."

So, what are you waiting for? Try the Gillette Mach 3 Turbo for yourself and see a world of difference.



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