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June 24, 2014

The New Colt45 - Sanib Pwersa na!

Everyone was greeted with a fist bump, no hand shake, just two closed fists bumping onto each other. They say it's the modern-day handshake, but they wanna make it so Pinoy that it'll be part of our new norms. And yeah, they wanna call it "Sanib Pwersa."


Just recently, Colt 45 showcased it's new look, boasting with its reformulated taste fit for Pinoy drinkers who are just so discriminating when it comes to tasting. Held at Hard Rock Cafe in Glorietta, Makati, guests were introduced to the brand's new logo, new bottle and new flavor.


And since they are carrying their newest tagline too, "brewed for brotherhood", Asia Brewery Inc.'s (ABI) Marketing Manager for Alcoholic Beverages Greg Anonas also introduced to the crowd their newest "bros" or "brads", Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan.

June 11, 2014

The Contagious Pinoy Goodness

Imagine a day of receiving a help from someone you don't know, and in return all you have to give back is a sweet smile. To most of Pilipinos, it may be natural for it is in our innate character to help those who are need, but to these foreigners who testify how lovely and captivating our country and our people, I guess there are more reasons for us to be proud of our race - to be a proud Pilipino.


I just saw this new video by the food chain giant Jollibee on Youtube, and at first I thought, I'll just be seeing an ordinary video that advertise their meatiest and tastiest products - but hey, I was wrong. I AM GLAD I WAS WRONG.


Hearing such words from people - foreigners - from different parts of the world who experienced, first-hand, the contagious goodness of our race is so inspiring, uplifting and truly heartwarming. Those words are plain and simple but it reverberates to my system, to my heart and soul, that I'm sure any Pinoy who would see this video would make them so proud of our race.
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