"It's not what's under the tree that matters most, it's who's around it."
- Jack Daniel's
For the first time in Asia, 82 Jack Daniel's whiskey barrels (almost 30 feet tall) were put up to create a Christmas Tree in preparation for the upcoming holidays - Christmas is really here!
Live at the Fuente Circle of Eastwood, Libis, Quezon City, Jack Daniel's Philippine Brand Manager Mr. Gabriel Fajardo and Brown Forman Corporation Philippine Market Manager Mr. Anthony Ramirez led the tree-lighting ceremony of the first Holiday Barrel Tree in Asia.
A Jack Daniel's way of spreading responsible holiday cheers, this Holiday Barrel Tree was started in Lynchburg, Tennessee and has been a tradition since then sharing heartwarming celebrations in United Kingdom, Canada and now in Asia.
"Its is our pleasure to share to everyone as finally the world-famous Jack Daniel's Holiday Barrel Tree is here in Manila to add up to our world-renowned celebration of Christmas and New Year," says Fajardo. And just like Jack Daniel's old saying goes, "It's not what's under the tree that matters most, it's who's around it," he added.
The Holiday Barrel Tree is composed of 82 pieces well-layered barrels - about 7 layers - all original Jack Daniel's barrel. This Holiday Barrel Tree symbolizes the unity of one community - a community that is always together helping one another in times of need and celebrating together in times of victory.
Aside from the Holiday Barrel Tree at Libis, after three days, Jack Daniel's Philippines also lit up another Holiday Barrel Tree in Bonifacio Global City in Taguig. Think of Christmas in North and South Pole, yeah, that's what I have in mind. Hahaha!
These Holiday Barrel Trees are up until January 4, 2015.
Happy Holidays, everyone!