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November 17, 2014

Fiesta: A Celebration for Clean Toilet

“By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities,” said Benjie Yap, Unilever Foods and Home Care Vice President.


On this year's Domex campaign towards clean toilet facilities, the brand produced a video that  shows how underprivileged Filipinos can welcome the “arrival” of clean toilet facilities in their communities. “The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,” said Dennis Chua, Domex Brand Manager.

Aptly titled “Fiesta”, the Domex video, is available on Youtube. 


The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate Php 5.00 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.

Clean toilets, germ-free communities

All over the country, people are welcoming the construction of new toilet facilities and the repair of dilapidated ones, since becoming aware of its role in disease prevention, especially among children.

According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene.

“This video should serve as a wake-up call for most of us. The little things we take for granted, like having a clean toilet, could mean the world to others and could definitely help save lives,” Chua said.



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