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Coca-Cola, Red Cross and Habitat for Humanity to #ReBuildPH!

Last January 30, at the newly developed grounds of Araneta Center, Coca-Cola Philippines, together with the Philippine Red Cross (PRC), and Habitat for Humanity Philippines have teamed-up to campaign for a volunteer round-up and donation drive towards Yolanda-recovery, called #ReBuildPH.


Inspired by the kindness that the world has shown to the families affected by the recent calamities, #ReBuildPH carries the slogan "No action is too small to make a difference," to raise awareness and public participation in the rebuild efforts in the provinces mostly affected by Super Typhoon Yolanda.

Coca-Coal Philippines, Philippine Red Cross
 and Habitat for Humanity Philippines for #ReBuildPH

Philippine Red Cross and Habitat for Humanity Philippines, which are the recipients of monetary and in-kind donations culled in the process, showed their gratitude to the company during the event and promised to work hand-in-hand to help our fellow Filipinos who are still suffering from the devastation brought about by the recent calamities, including the siege in Zamboanga and the earthquake in Bohol.

Guillermo Aponte, General Manager of Coca-Cola Philippines, addressed the importance of "bayanihan" by telling that rebuilding rests in the hands of every one of us, and not merely a few. And through #ReBuildPH, the whole company hopes that the Filipino people and the global community will continue to be inspired to volunteer and donate. He concluded his short speech by saying, "We have a long way to go and a lot still needs to be done."

From top left to bottom right, celebrity host Robi Domingo,
PRC Chairman Dick Gordon, HFHP CEO and managing Director Charlie Ayco
and Coca-Cola Foundations Atty. Adel Tamano and Cecille Alcantara

Meanwhile, Philippine Red Cross Chairman Dick Gordon thanked Coca-Cola Philippines for choosing them as one of the partners, which it enabled both parties to act fast and send relief after the typhoon struck. With water and other goods ready since September, all they had to act on was logistics.

Habitat for Humanity Philippines CEO and Managing Director Charlie Ayco shared to everyone the organization's target of distributing 30,000 Shelter Repair Kits and another target of building 30,000 Core Houses in the provinces of Samar, Leyte, Iloilo, Cebu, Palawan, Capiz and Antique. Shelter Repair Kits are the organization's immediate response to fix the partially damaged houses in the region, while the Core Houses are for the families who lost their homes.

Philippine Red Cross Chairman Dick Gordon, 
Coca-Cola Philippines General Manager Guillermo Apontente
and Habitat for Humanity Philippines CEO and Managing Director Charlie Ayco

Coca-Cola also donated more than $2.5 million to aid in the relief operations for Typhoon Yolanda last November. Its social development arm, Coca-Cola Foundation Philippines, also obtained donations amounting to more than Php4-million from the company's employees, later used in various humanitarian efforts.

The call of Coca-Cola Philippines was also echoed by its ambassadors who will be helping the company as well as the partner organizations in gathering volunteers and donations. Julia Montes, Joseph Marco, Enchong Dee and Kathryn Bernardo graced the event alongside the event's celebrity host Robi Domingo and local bands like Callalily, 6cyclemind, Gracenote and Banda ni Kleggy, who wrote a special song that shares the goodness of "bayanihan" in our country.


Earlier in December, Coca-Cola Philippines launched the RebuildPH donation and volunteer portal to gather additional support subsequent to the rechanneling of its committed advertising space to support relief and rebuilding efforts. Those who wish to help may go to www.cokeurl.com/rebuildph. The Philippine Red Cross (PRC) and Habitat for Humanity Philippines welcome volunteers, cash, and in-kind donations.


Let's all join hand and #ReBuildPH!



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